Square Enix Montreal rebrands as Studio Onoma
by Adam Fitch
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Studio Onoma
Square Enix Montreal is no more, making way for Studio Onoma, though the studio will still focus on "creativity and innovation."
The timeline: The studio is entering a new era.
- It was founded by Square Enix in 2011.
- It launched Hitman Sniper in 2014 and Hitman GO and Lara Craft GO in 2015.
- In 2022, it was part of an announcement that will see Embracer Group acquire several assets from Square Enix and rebranded to Studio Onoma.
The rebrand: The process started in May, the same month as its acquisition was announced.
- The studio was quick to establish that it's still fundamentally the same despite the identity change, stating that it will continue to put people before products.
- It explained in an announcement that Onoma is Greek for name and "names offer endless possibilities."
- "Our goal was to provide space to discuss who we’ve been, who we are, and who we want to be," said the studio. "A rebrand is much more than a name. It is the representation of our dreams, ambitions, and values."
- It chronicled the rebranding process in detail in a post on its new website.