E3 2024 will not be organized by ReedPop, but may still go ahead

by Danny Craig  · 
E3 2024 will not be organized by ReedPop, but may still go ahead
Entertainment Software Association

The Entertainment Software Association (ESA) and PAX organizer ReedPop have announced that they will not collaborate on future E3 events, but E3 2024 has not been officially canceled.

The details:

  • Following previous reports that E3 2024 and 2025 may be canceled, the ESA and ReedPop have both confirmed that their partnership has ended (via GamesIndustry.biz). ReedPop stated that it was a "mutual decision" after the two companies signed a multi-year contract to organize the show in 2023.
  • The ESA has also informed the Los Angeles Convention Center, which has hosted E3 for the majority of its existence, that the event will not be held there in 2024. Despite this, it has not been confirmed that the show has been canceled entirely, and it may be held at a different location, though this appears unlikely.
  • According to GamesIndustry.biz, the ESA is also working on a "complete reinvention" of the 2025 trade show. It's unclear what this involves, but its format could change entirely as it attempts to reclaim its place among other industry events like Summer Game Fest, which was seen as a replacement for the canceled E3 2023.
  • E3 2023 was canceled in March after several major publishers and developers, including Microsoft and Nintendo, who had both been regular attendees in the past, backed out for a variety of reasons. Instead, due to lower costs, publishers chose to host their own events or attend the opening night of Summer Game Fest.

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