Ikea is hiring paid staff to work in its virtual Roblox store

Swedish furniture conglomerate Ikea has announced that it is looking to hire ten fully paid employees in the UK and Ireland to run its new store built inside Roblox as part of its "Careers Done Different" initiative.

The details:

• As spotted by X user BloxzMedia, Ikea's new campaign and virtual store are designed to show younger players potential career paths at the company. The ten employees will perform tasks similar to those performed by employees in physical stores, such as assisting customers in selecting furniture and serving food from the bistro, such as hot dogs.

• Despite Roblox's younger audience, the jobs are only open to people aged 18 and up who live in the UK or Ireland. Successful applicants will work on a fully remote "limited" contract for £13.15/€14.80 per hour, which is London's living wage. According to the job description, there are opportunities for promotions, but it is unclear whether this will come with a salary increase.

• This is not the first time Roblox has been used for recruitment and career advice, with the company launching the "Roblox Career Centre" featuring interview tips, Roblox information, and messages from existing employees.

• It’s currently unknown who is responsible for building the in-game store, but it’s suggested that the Sweden-based The Gang may be behind it due to its past work on branded Roblox experiences.

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