PlayStation deepens esports ties with Repeat.gg acquisition
Sony has acquired gaming tournament platform Repeat.gg, strengthening PlayStation's positioning in esports.
The acquisition: Repeat.gg is one of dozens of companies that host gaming tournaments online.
- The financial terms of the deal have not been disclosed.
- Repeat.gg, which claims to have hosted 8,000 tournaments with $5M in prizes in 2021 alone, aims to make esports more accessible. It's now under the PlayStation banner.
- Its new ownership will provide the opportunity for the company to "scale and create esports events for millions of players," though it faces stiff competition as there are plenty of platforms with a similar offering.
But why? Competition is a major part of gaming for many.
- Sony wants gamers to play its games for as long as possible, obviously. Competition is a means of achieving that, with many gamers enjoying battling it out against others.
- PlayStation partnered with RTS in March 2021 to acquire Evo, a major tournament organizer in the fighting gaming community. This marked a major moment in the company's direct relationship with the esports industry.
- Echoing its messaging from acquiring Repeat.gg, the press release for the Evo acquisition stated that PlayStation is "committed to breaking down the barriers for gamers to compete at all levels." This new move reinforces that stance.