OpTic Gaming acquires creator platform Botisimo
by Adam Fitch ·
Texas-based esports organization OpTic Gaming has acquired Botisimo, a monetization tool for content creators and competitive teams.
The acquisition: It's the first acquisition for OpTic since it took over the group formerly known as Envy Gaming.
- Financial terms of the deal have not been disclosed at the time of publication.
- Envy Gaming, the group that's now known as OpTic Gaming, invested in Botisimo's Series A funding round in 2021.
- Botisimo Founder Oscar Armstrong is joining the organization as its Executive Vice President of Technology.
- The creator tool joins team brand OpTic Gaming, Call of Duty franchise OpTic Texas, and Overwatch franchise Dallas Fuel under the OpTic Gaming holding company. OG also operates the Esports Stadium in Arlington, Texas.
The strategy: This may not seem like a natural move for OpTic Gaming on the surface.
- The vast majority of esports organizations are losing millions of dollars each year, revenue streams in addition to competition, partnerships, and revenue share from developers are vital.
- Plainly, OpTic knows the content creator space deeply and it must believe in Botisimo as a tool. The platform works across all major streaming platforms, it has the functionality to control promotional campaigns and integrate sponsorships, and it provides in-depth analytics and insights.
- "Investing in the tools, content and new technologies that help creators and teams deliver a better experience to viewers on stream is core to our efforts to grow communities around gaming," said OpTic Gaming CEO Adam Rymer.
- Gaming and esports feature heavily in the total amount of streaming content that's consumed and doubling down on that area with the backing of OpTic Gaming will be a major part of Botisimo's plan of attack moving forward.