Itch(.)io, a digital platform that hosts millions of independent game and art creations, has confirmed that it has "deindexed" all "not safe for work" content in response to "critical" pressure from payment processors over their association with the purchasing of explicit material.

The details:

Earlier this week, Valve announced that Steam had updated its rules for adult content allowed on the platform, which meant that some previously accepted games could no longer be sold on Steam. The company stated that the decision was made after it was discovered that some titles "violate the rules and standards" of its payment partners, with the new vague rules drawing criticism from users.
Less than a week later, Itch has announced that it too is removing NSFW content, though it clarified that games have not been removed entirely but hidden from view temporarily as an immediate response to pressure from payment processors. “We are currently conducting a comprehensive audit of content to ensure we can meet the requirements of our payment processors,” a new statement reads. “Pages will remain deindexed as we complete our review. Once this review is complete, we will introduce new compliance measures. For NSFW pages, this will include a new step where creators must confirm that their content is allowable under the policies of the respective payment processors linked to their account.”
Itch explained that the push from payment processors was prompted by the controversy surrounding “No Mercy,” a game that was available on Itch and other storefronts back in April that depicted extreme sexual violence. As a result, Australian organization Collective Shout, which focuses on tackling “objectification of women and the sexualization of girls,” launched a campaign to pressure payment providers such as MasterCard, Visa, and PayPal to pull support from storefronts offering NSFW games.

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Indie platform Itch.io hides all NSFW content on its platform following pressure from payment partners