Control and Alan Wake 2 "should have sold more," Remedy's new CEO says

Remedy Entertainment’s new CEO Jean‑Charles Gaudechon says he believes Alan Wake and Control “should have sold more,” and argues that expanding the franchises into film and TV through a deal with Annapurna is key to unlocking their full commercial potential.investors.

• In a recent interview with The Game Business, Gaudechon noted that while Alan Wake 2 has sold over 2 million copies and the original Control has surpassed 4.5 million, those numbers still feel below what he thinks the studio’s critically acclaimed, award‑winning games could achieve with stronger mainstream awareness.
• He pointed to Remedy’s 2024 partnership with Annapurna, which sees the film company funding 50% of Control 2’s development and holding the movie and TV rights for Alan Wake and Control, as a way to turn the series into broader cross‑media brands that can drive more players back to the games.
• The new CEO framed this approach as building long‑term value rather than chasing ever‑bigger game budgets, saying Remedy wants to keep development costs at a level where titles break even around 2 million sales, and then use transmedia projects to help push future entries toward 4–5 million copies sold or more.