Microsoft Xbox's CEO has sent a memo laying out a four-year plan to go from 100 million daily users to half a billion

As reported by The Verge, Asha Sharma sent a memo to Xbox staff on July 30 outlining her roadmap for rebuilding the division following a year that saw revenue drop by $1.7 billion, 3,200 job cuts, and several studio closures. The plan is built around four priorities she calls the four Cs, with the stated ambition of reaching 500 million daily users by 2030.

The details:

• The four priorities are Core (strengthen the platform, led by console), Content (grow games into global franchises), Creation (make Minecraft the world's leading creator platform), and Connection (extend the worlds fans love into more entertainment and experiences). The memo was first reported by The Verge.
• Xbox currently has around 100 million daily users. Sharma's memo sets a target of being halfway to 1 billion by 2030, which would require growing to 500 million. The fiscal year 2027 goal is simply to return to player and revenue growth. FY28 and FY29 are described as the years to "implement the model," with FY30 as the year to scale.
• The memo comes after Microsoft reported double-digit declines in both hardware and games and services revenue in its latest earnings, with total Xbox revenue down $1.7 billion year over year. The restructuring has included roughly 3,200 job cuts and the spinoff or closure of several studios.
• On the content side, Sharma specifically mentioned plans to monetise franchises like Fallout "across film, television, consumer products, sponsorship, live experiences, and form new partnerships globally, including China." She also referenced plans around "biggest new ideas," without specifics.
• On consoles, Sharma reiterated that the Xbox hardware platform remains the "flagship experience" for the division, while noting that new players will also be pursued through PC, cloud, and other platforms.