Square Enix Montreal rebrands as Studio Onoma

Square Enix Montreal is no more, making way for Studio Onoma, though the studio will still focus on "creativity and innovation."

The timeline: The studio is entering a new era.

• It was founded by Square Enix in 2011.
• It launched Hitman Sniper in 2014 and Hitman GO and Lara Craft GO in 2015.
• In 2022, it was part of an announcement that will see Embracer Group acquire several assets from Square Enix and rebranded to Studio Onoma.

The rebrand: The process started in May, the same month as its acquisition was announced.

• The studio was quick to establish that it's still fundamentally the same despite the identity change, stating that it will continue to put people before products.
• It explained in an announcement that Onoma is Greek for name and "names offer endless possibilities."
• "Our goal was to provide space to discuss who we’ve been, who we are, and who we want to be," said the studio. "A rebrand is much more than a name. It is the representation of our dreams, ambitions, and values."
• It chronicled the rebranding process in detail in a post on its new website.