Microsoft asks for feedback from developers to see why they're not releasing games on Xbox

by Danny Craig  · 
Microsoft asks for feedback from developers to see why they're not releasing games on Xbox
Microsoft

Microsoft has requested that developers, particularly those who are not actively releasing titles on Xbox, share their reasons for not being involved in the platform in order to improve future offerings.

The details:

  • In a recent blog post, the company announced a new project to collect data to "help address pain points" and improve the tools available to developers. The program is open not only to technical staff (engineers and developers), but also to all game studio employees. "Typically, it takes a lot of people to make and ship a game, including marketing, user research, artists, audio, PMs, community managers, and more. All these disciplines are vital to the process," Xbox principal researcher Dr. Deborah Hendersen said. "We want to hear from everyone who works on games or helps support game studios because if we can make your life easier, it makes gaming better.”

  • Microsoft intends to engage with not only studios currently involved with Xbox, but also those who are not actively releasing games for the platform, to see what its competitors offer that Xbox does not. “If you aren’t on Xbox, we’d love to know why,” said Hendersen. “And honestly, if you are using our competitor’s products, you probably have a great perspective we could learn from!”

  • According to the post, the program will employ a "variety of research methodologies, mirroring those used in player-focused studies but tailored for developers." This includes "interviews, usability, playtesting, surveys, and flighting," with the program currently open to US-based studios, with Microsoft intending to expand it to other territories.

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