Enthusiast Gaming sells media assets for $5M to GAMURS

by Adam Fitch  · 
Enthusiast Gaming sells media assets for $5M to GAMURS
Enthusiast Gaming/Upcomer

Update — 29/09/22, 20:25 GMT: GAMURS Group CEO Riad Chikhani has confirmed the acquisition of the properties from Enthusiast Gaming.

Original story: Enthusiast Gaming has confirmed the sale of a selection of its media assets, with a report stating the buyer is GAMURS Group.

The acquisition: It'll provide significant financial relief for Enthusiast Gaming.

  • The collective price for the acquisitions is $5M (CAD $6.8M), according to Enthusiast.
  • As reported by Jacob Wolf, the acquisition is by GAMURS Group and includes Destructoid, Escapist Magazine, Operation Sports, PC Invasion, Siliconera, and Upcomer.
  • According to an announcement, the sale represents a multiple of approximately 4.5x the associated revenue of the publications and will enable the Enthusiast to focus its resources on its "core business capabilities."

The rationale: Things have gotten even tougher in the media space in recent months.

  • The media landscape is notoriously difficult to navigate with financial success in mind. Enthusiast laid off many of Upcomer's staff in a pivot to video back in March 2022, for example.
  • The sale not only allows the Canadian company to bolster its balance sheet significantly, it reduces its ongoing operational costs. It posted a loss of $21.6M in the first half of 2022.
  • CEO Adrian Montgomery believes that the sale gives Enthusiast an "ample runway to get to profitability," which he expects to reach in the "near-term."
  • GAMURS, on the other hand, has been doubling down on media in recent times through a slew of acquisitions. It owns and operates Dot Esports, We Got This Covered, The Mary Sue, Prima Games, Tough Tap Play, Pro Game Guides, among other publications.
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