Campaign Manager – Gaming Influencer Marketing

Apply Here:
Google Form – Gaming Campaign Manager Role: https://forms.gle/bJcSG11NsJeRJbJn6

About Content Lab

Content Lab is a growth marketing agency focused on scaling top-tier mobile and PC games through creator-led social media campaigns. Since 2021, we’ve partnered with globally recognized titles including Genshin Impact, AFK Journey, Zenless Zone Zero, and Rise of Kingdoms.

Our team of 50+ strategists and creatives works across North America, Europe, LATAM, and APAC, collaborating closely with gaming creators, streamers, and communities to deliver authentic, high-performing influencer campaigns.

Role Overview

We’re hiring an experienced Gaming Campaign Manager to lead influencer marketing campaigns end-to-end for major gaming clients.

This is not an entry-level role. We’re looking for someone who has hands-on experience running influencer campaigns and a real understanding of gaming culture, ideally from working professionally within gaming, esports, or gaming marketing.

You’ll own creator relationships, manage complex multi-region campaigns, and act as the bridge between creators, internal teams, and clients.

Key Responsibilities

• Lead end-to-end influencer marketing campaigns for mobile and PC games

• Manage 10–40 gaming creators per campaign across TikTok, YouTube, Twitch, and other platforms

• Own creator onboarding, briefing, timelines, deliverables, and approvals

• Communicate directly with creators, talent managers, and agencies

• Provide clear creative direction while maintaining creator authenticity

• Ensure content accurately reflects gameplay mechanics, updates, and campaign goals

• Track timelines, budgets, deliverables, and performance metrics

• Collaborate closely with creative, operations, and finance teams

• Compile post-campaign reports and performance insights

What We’re Looking For (Please Read Carefully)

Required:

• Proven experience in influencer marketing (gaming strongly preferred)

• Genuine gaming background — ideally professional experience in:

• Gaming marketing

• Esports

• Influencer/creator management within gaming

• Experience managing multiple creators and campaigns simultaneously

• Strong understanding of gaming platforms, creators, trends, and communities

• Excellent written and verbal English communication

• Highly organized, detail-oriented, and comfortable working in fast-moving environments

• Proficiency with Google Workspace (Docs, Sheets, etc.)

• Ability to work across global time zones

• Willingness to be available outside standard hours when campaigns require

Nice to Have:

• Experience working with mobile games

• Additional languages

• Experience managing international or multi-region campaigns

This role is not suitable for candidates without prior influencer marketing experience or without a strong connection to gaming.

Role Details

• Position: Full-time (contractor)

• Location: Remote

• Schedule: Flexible, aligned with campaign timelines and global creator coordination

• Commitment: Full-time availability required

Why Work With Us?

At Content Lab, you’ll work on globally recognized game titles, collaborate with top creators, and play a key role in shaping how games are discovered online. We move fast, value ownership, and work with people who genuinely care about gaming and creator culture.

Apply Here:
Google Form – GamingCampaign Manager Role https://forms.gle/bJcSG11NsJeRJbJn6

Job Type: Full-time

Work Location: Remote