Microsoft claims that PlayStation controls 70% of the console market

by Danny Craig  ·  Updated 
Microsoft claims that PlayStation controls 70% of the console market

Brad Smith, Microsoft vice chairman and president, has claimed that Sony’s PlayStation controls the majority of the console market worldwide when compared to Microsoft’s Xbox.

The details:

  • During a closed hearing at the European Commission in Brussels, Smith claimed that PlayStation holds a market share as high as 96% in certain regions. As reported by, Smith said, "Think about the market in Europe. It is a market where Sony has an 80% share. Globally, it is about 70/30. In Japan, it is 96/4.”
  • Smith went on to say that the numbers have been "remarkably steady for two decades," with Sony’s supply struggles last year not causing much of a shift and the tech company coming back "strong." He also added that, according to data from the International Data Group (IDG), the PlayStation had outsold the Xbox by 69 to 31 at the end of 2022.
  • The conference was held in order for Microsoft to try to persuade the regulator that its $69 billion bid to acquire Call of Duty publisher Activision-Blizzard will not cause significant harm to its market competitors. Sony has claimed that the possibility of franchises such as Call of Duty becoming exclusive to Xbox and its partners would cause a large number of players to abandon the PlayStation platform. Regulators are also concerned about Microsoft dominating the video game streaming market due to the success of its Game Pass service alongside its Windows operating system and Azure cloud computing platform.

In other news from Microsoft and Activision-Blizzard:

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