Microsoft appoints Jill Braff as the head of Bethesda and ZeniMax
Microsoft has announced that Jill Braff will now serve as the head of both Bethesda and ZeniMax.
Braff's appointment was announced in a recent email to staff (via The Verge) by Microsoft's president of game content and studios, Matt Booty, who confirmed that she will now be in charge of project development at both studios. She will continue to oversee the development of casual games in her current role as general manager of integrations and casual games at Xbox Game Studios.
The executive oversaw integration work at Microsoft when it acquired ZeniMax in 2021, and he has a diverse background in and out of the gaming industry. Braff's previous positions include director of marketing at Sega, consumer research manager at Nintendo, and even marketing for the Ellen DeGeneres Show at Warner Bros.
Todd Howard, Todd Vaughn, Matt Firor, Paul Jensen, and Heather Cooper will now report to Braff, but ZeniMax CEO Jamie Leder will continue to report directly to Booty and support "ongoing integration work."
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