Funko to make video games with Jon Burton’s 10:10

Funko, an American company that manufactures collectibles based on pop culture IPs, is entering the world of video games.

The partnership: It was announced during San Diego Comic-Con.

• Funko has partnered with 10:10 Games, the studio led by Jon Burton — the founder of TT Games.
• Burton's well-known for his work with the Lego IP, producing The Lego Movie and serving as the Lead Designer on games like Lego Marvel Super Heroes.
• The first game to spawn from the partnership will be Funko's own "AAA Action Platformer," set to be published in 2023.

The entry: Funko's decision makes a lot of sense.

• Funko's firmly embedded into pop culture with its vinyl figures of characters across comics, movies, and television, musicians, athletes, and so on.
• Gaming, especially after the global lockdowns, is an activity that many people engage in. The industry was estimated to be worth $178B in 2021, increasing 14.4% from the previous year, and that alone makes Funko's decision understandable.
• Tapping 10:10 to help produce games makes entire sense for Funko considering Burton's role with the Lego brand over the years. Funko's foray into video games feels akin to Lego's moves in popular media and this studio feels like a particularly safe pick for the collectibles company.