Branding and content in esports with Tundra's Danny Lopez

by Adam Fitch  · 
Branding and content in esports with Tundra's Danny Lopez

On this episode of Make Your Mark, we discuss branding, content, and marketing in esports.

The episode: Make Your Mark is weekly interview series that provides value-packed advice on specific professions in gaming and esports.

  • This episode of Make Your Mark sees host Adam Fitch sit down with veteran marketer, director, and creative director Danny Lopez.
  • Lopez has experience leading creative efforts for major esports organizations like Fnatic, Guild Esports, Galaxy Racer, and Tundra Esports. The latter is fresh off of a win at Dota 2's coveted The International 2022!
  • Throughout the episode, they discuss his entry into film-making, why he moved into esports, what exactly he's marketing, how content plays into a company's brand, the current standard of creativity and content in esports, and how to follow in his footsteps.

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