Branding and content in esports with Tundra's Danny Lopez

by Adam Fitch  · 
Branding and content in esports with Tundra's Danny Lopez

On this episode of Make Your Mark, we discuss branding, content, and marketing in esports.

The episode: Make Your Mark is weekly interview series that provides value-packed advice on specific professions in gaming and esports.

  • This episode of Make Your Mark sees host Adam Fitch sit down with veteran marketer, director, and creative director Danny Lopez.
  • Lopez has experience leading creative efforts for major esports organizations like Fnatic, Guild Esports, Galaxy Racer, and Tundra Esports. The latter is fresh off of a win at Dota 2's coveted The International 2022!
  • Throughout the episode, they discuss his entry into film-making, why he moved into esports, what exactly he's marketing, how content plays into a company's brand, the current standard of creativity and content in esports, and how to follow in his footsteps.

Make Your Mark is on major audio platforms! It's also available in video form on YouTube, as you can see below. Enjoy!

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