Take-Two is in a trademark dispute with Remedy over its logo
Take-Two Interactive, the parent company of Grand Theft Auto developer Rockstar Games, is currently in a trademark dispute with Alan Wake studio Remedy Entertainment over the use of the letter "R" in its logo.
The details:
Remedy announced in April 2023 that it would change its logo for the first time since 1999, replacing its classic "R" logo, which notably featured a bullet shape hidden within it. The studio felt the old logo represented its Max Payne era and that it had since changed, though the new logo also includes a similar hidden bullet alongside some small arrows.
The new logo received mixed reactions at first, but fans eventually fell in love with it. Take-Two, on the other hand, promptly filed a trademark dispute against the company in May 2023. As spotted by Respawn First, the publisher claims that Remedy's logo bears a "resemblance" to Rockstar's iconic "R" logo that increases the "likelihood of confusion on the part of the public"
The dispute remains unresolved, with no updates on the filings against two variations of the Remedy logo since September last year, according to the UK's Intellectual Property Office. What makes things even more strange is that Remedy is currently working on remakes of the first two Max Payne titles, with Take-Two owning the rights to the series.
Take-Two takes intellectual property seriously, having taken action against modders who reverse engineered older GTA games in 2021. In the same year, Hazelight Studios, It Takes Two's developer, attempted to trademark the game's title, which Take-Two successfully disputed.
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