Google's Genie AI "playable world" generator causes game company shares to plummet

by Danny Craig ·
Google's Genie AI "playable world" generator causes game company shares to plummet

The recent rollout of Google’s new Genie AI tool, which allows users to generate playable worlds, has caused the share prices of several major studios to decline over the past few days.

The details:

  • Google announced last week that it had started rolling out a prototype version of Project Genie, an AI tool that lets users generate their own playable worlds. Available to Google Ultra AI subscribers within the US, users can create worlds, characters, and gameplay mechanics simply by either typing in prompts or uploading images.
  • Shortly after the prototype was made available, the share prices of a number of video game companies on the Nasdaq stock exchange began to decline. This includes Take-Two Interactive, Nintendo, CD Projekt, and Unity, which saw its share price decline from $38.40 to $27.80.
  • It appears that the sudden changes to share prices come amid concerns that generative AI tools such as Genie could reduce the need for traditional game developers, with users already showing off projects that feature copyrighted IPs. However, others have dismissed the concerns, pointing out that the tools are still very limited in regard to creating actual playable games.
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