GameSquare Esports launches merchandise and consumer products company

by Adam Fitch  · 
GameSquare Esports launches merchandise and consumer products company
GameSquare Esports

Public esports holding company GameSquare Esports has launched Mission Supply, a merchandise and consumer products company.

The mission: GameSquare is continuing to diversify its portfolio.

  • Mission Supply Co has been formed to provide "merchandise and consumer product design, marketing, and sales consultation" to brands and esports organizations.
  • It will provide its services to other companies under the GameSquare umbrella, including esports organization Complexity and athletic gaming division Complexity Stars. Its content creators like TimTheTatman and Cloakzy will also utilize the business.
  • GSQ hired Derek Chestnut, FaZe Clan's former Vice President of Consumer Products, to head up the new business unit. He's joined the parent company as its new Head of Consumer Products.
  • An official announcement states that the company has launched with a pre-existing list of customers, though it didn't name any companies in particular.

The company: It has a growing roster of companies.

  • As well as the aforementioned businesses, GameSquare owns gaming marketing agency Zoned Gaming, esports talent agency Code Red, media company GCN, and production studio Fourth Frame Studios.
  • Esports organizations are generally losing millions of dollars every quarter, as proven by the growing list of public esports companies, and diversification seems to be a priority for many — no longer relying on revenue generated solely from competition.
  • GameSquare recently revealed its financial performance for the first half of the year. While it generated $11.7M in revenue across its companies, it posted a comprehensive loss of $6.7M. This is an improvement upon its $10.5M loss for the same period in 2021.