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Marketing Creative Director - VALORANT (Contract)

Riot Games logo Riot Games
๐Ÿ‡จ๐Ÿ‡ณ Shanghai, China
Contract Contract
Experience Level Senior (5+ years)
Published Date

As the Marketing Creative Director for VALORANT Mobile, you will report to the China VALORANT Creative Lead, and will be responsible for shaping and delivering world-class campaigns for VALORANT MOBILE in China. Partnering closely with internal teams and external production partners to deliver on the high demand for compelling creative content across in-game contents, gameplay trailers, cinematics, illustrations, UA assets and moreโ€“all crafted with authenticity and a deep connection to both the product and the player. Working with the VALORANT Mobile publishing team, youโ€™ll help execute creative strategy, manage and guide vendor partnerships, and ensure each campaign meets its strategic goals and maintains the highest quality standards.

Responsibilities:

  • Demonstrate and support craft excellence on in-game and out-of-game marketing content across strategy, creative, art, writing, video and audio.
  • Guide workstreams and help uphold the bar for creative craft excellence within Riot, local publishing partners and in vendor partnerships.ย 
  • Strong eye for creative quality with experience in guiding asset reviews, offering actionable feedback, and elevating work to meet evolving creative and platform best practices.ย 
  • Partner across multi-team and disciplinary, publishing, dev, consumer product, global and regional partners, including external partners โ€” to align and elevate creative execution.
  • Collaborate with product manager, brand manager, creative directors, writers, art directors, producers, editors, directors, artists, and more to deliver creative that surprises and delights our players.
  • Effectively balance the needs of multiple stakeholders, with a focus on aligning with teams to achieve creative excellence โ€” even as expectations and standards vary.
  • You will work with our VALORANT MOBILE leadership team to ensure timely resolution of needs and advocate for opportunities.ย 
  • Hold us accountable to be true partners to the other studio pillars, external vendors, regional hubs and regional vendors.ย 
  • Innovate in the space of creative marketing and storytelling.ย 
  • Be an active participant in the creative director discipline to ensure global creative quality bar is met and developed.

Required Qualifications:

  • Bachelor's Degree or demonstrated equivalent
  • 5+ years of experience in games marketing or creative agency with focus on gaming projects
  • Impressive portfolio that demonstrates a proven track record of developing 360 campaigns from strategic creation to final delivery while building the foundation of a brand identity with a unique creative platform
  • Experience collaborating across multiple marketing craft disciplines from Brand, Creative, Comms and Channels
  • Level-headed approach to change management, conflict resolution and patience through the fluctuating creative development process
  • Strong proficiency in Mandarin Chinese and English

Desired Qualifications:ย 

  • Understand what gaming competitors are doing to promote acquisition, fandom, and engagement
  • Prior experience in the China market is a strong advantage
  • PC and Console marketing experience optional

Employment Type: employment contract with FESCO Adecco, a professional personnel company in China.

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