SEO/SEM Manager

SEO Manager Job Description

Ginx is a specialist gaming and esports content producer which also owns and operates the world’s largest esports television network, as well as the fast-growing online platform www.ginx.tv which reaches 2m+ monthly unique users. We produce esports, general gaming, and streamer-based content for our own channels and platform, as well as for 3rd-party networks, publishers, and brands. We are based in London’s King’s Cross.

Our site has grown rapidly and thus far SEO has been part of the editorial team’s responsibilities. Given the size of the site, a dedicated SEO manager is long overdue, so we are looking for a dynamic self-starter, to manage all our SEO efforts, including on-site and off-site optimisation, link building, and keyword expansion. You’ll be clinically analytical, intellectually curious, and a restless pursuer of perfection. You may frown upon Semrush, Screaming Frog, Moz, and perhaps use your own choice of tools, but the aim is the same: help us make a step-change in our search engine visibility.

Ideally you will have gained experience in a similar role within the gaming & esports industry.

Role & responsibilities

Responsibilities

• Initiate full (technical) SEO/SEM audit of ginx.tv

• Rapidly implement initial maximum impact improvements/fixes

• Build on the above to develop and execute a successful SEO/SEM strategy

• Conduct keyword research to guide content teams

• Optimize website content, landing pages and, if applicable, paid search copy

• Execute off-page optimization projects (e.g. link-building)

• Collect all relevant data and report on key metrics impacted by SEO/SEM

• Work with the social media team to optimize traffic acquisition from socials

• Keep ahead of Google algorithmic updates and/or respond to them effectively

• Monitor SEO trends, partecipate in SEO forums

Experience and skills

• Proven 2-3 year experience as SEO/SEM Manager, ideally in the gaming and esports sectors

• Demonstrable knowledge of current SEO best practice

• Knowledge of HTML/CSS

• Experience with SEO reporting to senior management

• Familiarity with relevant tools (e.g. Semrush, Screaming Frog, MOZ) and web analytics tools (e.g. Google Analytics, WebTrends)

• Excellent communication skills

• Strong organizational and leadership skills

• Analytical mindset with numerical aptitude

• BSc/BA in Marketing, Business or related field

Requirements

• Passion for & knowledge of the video games & esports industries

• Consummate SEO practitioner

• Pro-active problem-solving attitude & willingness to take the initiative

What we offer

• Opportunity to put your stamp on the organisation and its commercial development.

• Competitive remuneration.

• Flexible working

• Generous holiday allowance.

• A young and dynamic creative team, willing to pull out all the stops.