The Studio

Firemonkeys, Electronic Arts' leading mobile games studio, located in Melbourne, Australia, is home to the preeminent Sims experience on mobile, The Sims FreePlay. We are always looking for creative craftspeople to collaborate with. Your skills and curiosity will help expand The Sims FreePlay world that empowers our passionate players to create Sims experiences that are unique to them. If you want to work with a team that values your voice and growth, where you can inspire our corner of the globally recognized Sims universe, as well as experiencing everything cosmopolitan Melbourne has to offer, read on!

Work Type: Full time

Electronic Arts Firemonkeys Studio in Melbourne is regarded throughout the industry as a leader in delivering high-quality, engaging games on iOS and Android. We release new, meaningful updates on a regular basis for our live mobile games such as The Sims FreePlay.

Summary

We are looking for a Senior Product Manager reporting to the Director of Product to define, market, and support Sims FreePlay. You will work closely with our development teams and stakeholders to understand the market, identify opportunities, and provide analytics insights  for our live operations. You will also be responsible for prioritizing product features, managing the product backlog, and ensuring that the team is working on the most impactful tasks. This is a strategic, metrics-driven role focusing on the game’s user acquisition, engagement, and monetization crucial to delivering engaging and viral features that are fun, iconic, and meet our revenue goals. You will learn a ton, have fun, and be a critical part of our success.

Responsibilities

Collaborate with cross-functional teams, including design, development, and marketing, to provide new experiences and features to our players
Maximize titles' acquisition, engagement, monetization, and of course, fun!
Act as a liaison between the stakeholders and the development team, ensuring clear communication
Lead the planning of product release plans and set expectations for delivery of new functionalities
Oversee the development stages, ensuring the final product meets the defined requirements
Develop and maintain an appropriately prioritized backlog of user stories for implementation
Analyse games industry market trends and competitor strategies
Manage virtual economies and economy models
Use analytics and quantitative analysis to monitor game performance, tune mechanics, and identify new opportunities and features to improve user conversion, retention, and monetization
Coordinate with marketing, creative, and franchise teams to promote titles both in-game and externally to optimize response/ROI
Work with Director of Product in business planning and KPI setting for the team

Qualifications

5+ years of experience in product management within consumer web and e-commerce products
Experience using Excel (can perform complex functions) or BI tools (Power BI or Tableau) to build dashboards and produce insights
Experience in a B2C product management environment where your consumer is the priority
Knowledge of Agile process and principles with experience with product management tools like JIRA or Trello
Experience communicating product updates, milestones, and progress to internal and external partners
Strong understanding of the gaming industry and market trends.
Games industry experience is desirable with Mobile expertise as a plus
Passion for the Sims Franchise is a plus
BA/BS degree – CS/EE/Engineering degree; MBA preferred

#LI-Onsite

The Perks

We want EA to be the ultimate destination to make great content and experiences. Everything we’re doing here is about creating a culture, environment, and company where you can do the best work of your career – so there’s that. There’s also:

A health allowance, to go towards the cost of private health insurance for you and your family
Life and salary continuance insurance
An employee assistance program, including coaching and therapy sessions to support your wellbeing
An inclusive parental leave policy that supports all parents and carers
17.5% annual leave loading – yes, we’ll pay you extra to take a break!
Bonus end of year leave days – time off between Christmas and New Years, no annual leave necessary
Volunteer leave and charitable donation matching
A fitness reimbursement program – $$ to go towards your fitness expenses (memberships and at home equipment)
A flexible work reimbursement program - $$ to go towards your working from home and/or commuting expenses
Free EA games, of course!
Opportunities to unwind after a busy week with drinks and nibbles
A structured hybrid work model (minimum 3 days in office)
Quarterly team events (e.g. escape room, lawn bowls, paint and sip)
Regular Development Days (project and personal) every 6 weeks, including a Studio Game Jam
Unique Firemonkeys and Sims merch

About Electronic Arts

We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.