Senior Director of Brand & Owned Retail

The Senior Director of Brand Execution & Owned Retail is a senior leadership role responsible for shaping how the brand lives, scales, and resonates globally across markets, channels, and physical environments, ensuring brand vision is translated into exceptional execution at every touchpoint. In partnership with the Sr. Director of Brand & Design, this leader brings the brand to life through disciplined,  high-impact execution across global campaigns, product launches, owned retail environments, and partner experiences.

This role serves as the operational and cross-functional engine behind the brand, building the systems, standards, and alignment required to deliver a cohesive and elevated brand experience at scale. The Senior Director ensures the brand is not only distinctive and aspirational, but also executable, measurable, and consistently expressed across regions, channels, and consumer experiences.

Key Responsibilities

• Lead global brand execution across markets, channels, and business units, ensuring the brand is activated consistently, powerfully, and with relevance to target consumers.
• Establish and govern brand standards, execution frameworks, toolkits, and workflows that enable aligned, scalable implementation across regions, launches, and functions.
• Drive the rollout of integrated brand campaigns and communication platforms across owned retail, digital, channel partners, product launches, and partner ecosystems, ensuring flawless execution and a unified brand experience.
• Oversee PR operations and brand communications infrastructure, including processes, governance, messaging alignment, and performance measurement, to support disciplined and effective global brand visibility.
• Shape owned retail as a flagship expression of the brand, ensuring store environments, experiences, merchandising, and activations embody brand values and align with the broader brand vision.
• Drive the performance, evolution, and strategic expansion of owned retail locations, developing execution roadmaps that support growth, strengthen consumer engagement, and elevate physical brand presence.
• Partner closely with Channel Marketing, GTM, Sales, Web, Operations, and BU leadership to align brand execution priorities with commercial objectives, product launches, and go-to-market plans.

• Build and lead high-performing brand execution and retail teams, fostering operational excellence, strong cross-functional partnepartnershipsrship, and accountability.

  Key Qualifications

• 10+ years of senior leadership experience in global brand management and/or owned retail leadership.
  
   
• Proven ability to build and scale strong, internationally consistent brands.
  
   
• Experience leading owned retail environments and expansion strategies.
  
   
• Strong understanding of brand governance, communications infrastructure, and PR operations at scale.
  
   
• Commercially driven mindset with the ability to connect brand equity to revenue growth and customer lifetime value.
  
   
• Inspirational leadership style with the ability to influence senior stakeholders across regions and functions.

For roles that are based at our headquarters in Milpitas, CA: The starting base pay for this position is as shown below. The actual base pay is dependent upon a variety of job-related factors such as professional background, training, work experience, location, business needs and market demand. Therefore, in some circumstances, the actual salary could fall outside of this expected range. This pay range is subject to change and may be modified in the future.  

Annual Salary Range $200,000—$240,000 USD

CORSAIR (NASDAQ:CRSR), founded in 1994, is a leading global developer and manufacturer of high-performance gaming and streaming gear. With 21 different product lines, CORSAIR offers a complete range of products that help digital athletes perform at their peak and enable streaming creators to produce studio-quality content for their fans. CORSAIR has built a passionate base of loyal customers due to its gamer- and creator-centric design philosophy, commitment to high performance, and professional quality.

The company has received more than 4,000 product awards and has a footprint that reaches customers in more than 75 countries. CORSAIR also includes subsidiary brands Elgato, which provides premium studio equipment and accessories for content creators, SCUF Gaming, which builds custom-designed controllers for competitive gamers, ORIGIN PC, a builder of custom gaming and workstation desktop PCs and laptops, Drop, a community-driven company that designs and curates enthusiast keyboards and peripherals, and Fanatec, a leading manufacturer of high-end sim racing hardware.

BENEFITS: 

• Comprehensive medical, dental, and vision benefits  
•  Bonus
• 401K Plan 
• Tuition Assistance 
• Employee Discount Purchase Program
• Paid Parental Leave 
• Employee Stock Purchase Program 
• Generous paid time off and holidays 
• Pet Insurance