Dayz Series Brand Manager

As our Brand Manager, you will drive the success, visibility, and community growth of our games from concept to post-launch. You'll be responsible for crafting and executing marketing, brand, and communication strategies to position our titles for commercial success, engaging players every step of the way.

Responsibilities

• Develop and deliver global branding, marketing, and communications initiatives to grow awareness, player base, and sales.
• Work closely with product development, production, sales, legal, finance, and external partners to ensure strong product positioning and successful launches.
• Create and manage integrated campaigns across digital, PR, social, and community channels.
• Oversee production of marketing materials such as trailers, key art, and social media assets, ensuring consistency with the game’s brand.
• Analyze market trends, competitor activity, and consumer insights to refine strategies and optimize results.
• Set objectives, measure ROI, and adjust plans to meet business targets.
• Represent the game at events, in interviews, and with internal and external stakeholders.
• Manage marketing budgets, campaigns, and partnerships to extend each game’s reach and lifecycle.
• Lead and mentor a small marketing team, fostering creativity and collaboration.

Requirements

• 2–4 years’ experience in brand or product marketing, ideally for games or entertainment.
• Proven track record with digital marketing, PR, and campaign leadership.
• Strong organization, communication, and presentation skills in English.
• In-depth gaming knowledge and familiarity with player communities.
• Analytical mindset with experience using digital marketing tools and analytics.
• Adaptable, creative, and able to manage multiple projects in a fast-paced environment.

Bonus Points:

• Knowledge of DayZ product and its community.
• Experience managing a team.
• Eye for visual design and UX.
• Familiarity with web and analytics tools.

Benefits

• Semi-flexible working hours
• 27 days of holidays per year, company profit-sharing plan, benefit program, meal contribution
• Relocation package
• All our games for free and much more

 If you’re a passionate marketer with a knack for building communities and launching great games, we’d love to hear from you!

Applicants should submit their portfolio and CV detailing their previous work experience as well as a cover letter outlining their interest to work for Bohemia Interactive.