The details:
- As reported by Variety, Mattel Game Studios employs artists, designers, engineers, live operations specialists, and producers. It is a formal expansion following Mattel's full acquisition of mobile game studio Mattel163 earlier in 2026.
- The studio's first self-published release was Skeletor: Until Next Time, an endless runner mobile game based on Masters of the Universe, which launched in June. Next up is UNO Wild, currently in soft launch, with a new Hot Wheels game also in development.
- Mattel Game Studios sits under the wider Mattel Digital Studios umbrella, which continues to handle games the company licenses out to other publishers. That slate includes Barbie Rewind, Hot Wheels Infinite Rush, and Masters of the Universe: Dragon Pearl of Destruction.
- The announcement lands as Mattel's broader IP push gains momentum. Masters of the Universe hit theatres earlier this summer and is currently topping streaming charts. Matchbox: The Movie is coming to Apple TV this autumn, and a Hot Wheels movie is in development with Jon M. Chu directing and J.J. Abrams producing.
Interested in working on iconic IP in games? Find your next role with a Free Hitmarker Profile.
