${ alert.message }}
${ alert.message }}
User Profile
We need some information before you can continue.
Edit
Finances  ·  Esports

Guild Esports reveals $11.8M loss in annual results

Published ${ getTimestamp("2022-01-31T08:37:00+00:00") }}  ·  Updated ${ getTimestamp("2022-02-28T16:43:27+00:00") }}

British organization Guild Esports, which classes David Beckham as a minority owner and ambassador, has posted its first-ever full-year annual financial performance since its launch in June 2020. The period covered is October 1st, 2020 to September 30th, 2021.

Brass tacks: While Guild has launched projects and signed sponsors it's happy with, the finances don't necessarily paint a pretty picture.

  • Annual revenue for the org reached $2.6M (£1.9M).
  • A pre-tax loss of $11.8M (£8.8M), up from $3.6M (£2.7M) in the year prior.
  • The org states "fundamental" investments in operational infrastructure, esports teams, Guild Academy, and merchandising are reflected in the loss.
Guild Esports
Guild is paying David Beckham $20M to serve as the face of the organization over five years.

The income: While Guild posted a sizeable loss for the year, it appears sponsorship is the saving grace at the moment.

  • Merchandise sales "were modest"; the org is now looking to partner with existing brands and networks to increase reach.
  • Sponsorships from HyperX, Subway, and Samsung total revenues of $5.2M (£3.9M), though only $1.3M (£1M) was received in the given period.
  • Recent crypto exchange sponsor Bitstamp secures the org $6M (£4.5M) in revenue over the three-year deal, replacing the terminated $4.8M (£3.6M) deal originally announced in October 2020.

Looking ahead: In the report, Guild identified several areas it feels will prove fruitful in the future.

  • There's a clear plan to attract more partners in 2022 that will lead to "adding significant sponsorship revenues" moving forward.
  • Through Guild Academy, the org aims to be the "largest provider of school-based learning for esports" by partnering with schools and colleges.
  • Guild CEO Kal Hourd is "confident that the hard work and investment made thus far will translate into significant improvements in revenue and value creation".
Newsletter
Receive exclusive insights into the gaming industry and its job landscape, each and every week.
Success!
Something went wrong, please try again.
Please enter a valid email address.
Related
Join our Discord!
discord.hitmarker.net
Follow us on Twitter!
@HitmarkerJobs
Newsletter
Receive exclusive insights into the gaming industry and its job landscape, each and every week.
Success!
Something went wrong, please try again.
Please enter a valid email address.