UX/UI Designer (Mobile App, B2C Youth Focus)

About Swish

Swish is building the next generation of basketball training — combining computer vision, smart sensors, AI analytics, and youth-driven gamification.

We’re creating the world’s first verified Player ID, real-time multi-shooter tracking system, and an engagement layer inspired by Gen-Z apps, gaming, and sports culture. Our users range from youth players in academies to NBA development pipelines.

We already have a strong brand language — now we need someone who can translate it into youth-centric mobile UI that feels exciting, modern, shareable, and addictive.

Role Overview

We’re looking for a mobile-first UX/UI Designer with proven experience designing B2C consumer apps targeting youth (Gen-Z, teens, young athletes).

This is not a corporate design role — we need someone who understands youth behavior, visual language, pace, and expectations.

Think: TikTok aesthetic meets sports-tech meets gamified progression.

You will lead the UX and UI of the Swish mobile app and shape how millions of young players interact with the product.

What You’ll Do

UX

• Own end-to-end UX for the Swish mobile app

• Build flows for onboarding, queue, sessions, Player ID, badges, challenges, and social sharing

• Convert complex sports metrics (streaks, precision, shot maps) into simple youth-friendly interfaces

• Help build Swish’s design system and component library

UI

• Apply and evolve our brand language into vibrant, youth-centric UI

• Design fun, bold interfaces appealing to ages 8–20

• Create visual assets: badges, cards, streak animations, progress meters

• Work with motion designers and product on micro-animations and game-like interactions

• Ensure app looks “native” to youth culture: energetic, shareable, expressive

• Deliver clean, developer-ready components in Figma

Who You Are

Must have:

• 5+ years of mobile UX/UI experience

• Proven experience designing B2C apps for youth (portfolio REQUIRED)

  • Social apps

  • Gaming elements

  • Sports apps

  • Fitness or gamified progression

  • Youth/Gen-Z consumer products

• Strong ability to turn analytics + data into fun, simple UI

• Excellent visual design skills with energy, contrast, rhythm

• Strong understanding of mobile design patterns (iOS + Android)

• Passion for sports, movement, gaming, or youth culture

• Fast, iterative, collaborative designer who loves to prototype

• Comfortable working in a fast-moving startup

Nice to have:

• Motion design / micro-interactions

• Experience in sports-tech, fitness apps, or skill training

• Understanding of gamification and collectible systems (badges/cards)

Why Swish?

• Work in a startup shaping the future of youth basketball

• Design a product kids love to use

• Combine sports, gaming, and AI in one experience

• Big creative ownership — your design will define the app

• Opportunity to work with NBA ecosystem partners

• A fun, mission-driven team that moves fast