Manager, Social Media

League’s social channels span numerous platforms and services to support players all across the globe. They’re the primary communication method with our highly engaged players, supporting product releases, updates, community feedback, and, obviously, memes.

As the Manager of Social Strategy on the League of Legends Publishing Team, you will help set the vision and global strategy across League’s current and new social media channels for games, and esports. You will manage a small team of social media managers who work with nearly every group within League. You’ll help establish goals and processes to produce industry-leading, player-focused content, and you’ll help support our international social teams to ensure content is localized and relevant to players in every region.

You have experience managing a team, aren’t afraid to take risks and encourage innovation, and are passionate about League and the broader Riot Games portfolio. You can operate at a strategic level, setting vision and building collaboration. While you have a good eye for creative and copy, you are informed by data, too. You bring enthusiasm to your projects and gain the trust of partners easily.

The Manager of Social Strategy for League will report to League’s Editor-in-Chief, collaborate with Riot’s Global Head of Social Media, and work cross-functionally across all of League’s critical stakeholders.

Responsibilities

• Develop the social strategy and playbooks that embody League’s product vision and tone, specific to the unique needs of our players and fans across game, esports, and entertainment
• Work in partnership with teams in game development and publishing to provide compelling campaign strategies that help support their goals
• Monitor performance metrics to help guide social strategy and improve performance, and drive communication with internal partners to increase understanding of campaign performance
• Monitor team infrastructure and support their daily activities to build a solid foundation for ongoing work
• Serve as the social media subject matter expert for large, cross-functional executive-level projects
• Mentor and motivate the League social media team’s personal and professional growth
• Manage cross-functional processes and external agency relationships

Required Qualifications

• 5+ years’ experience working in online communities social media, digital marketing, or equivalent
• Experience overseeing projects from kickoff to execution
• Knowledgeable about League of Legends, its agents, maps, weapons + abilities, etc. 
• Proficiency with social media analysis and reporting and using tools such as Hootsuite, Talkwalker, and AirTable.
• Experience working with in-house and agency creative production teams and a strong understanding of balancing the art and science of digital marketing and communications
• Experience leading with influence and managing teams
• Experience with social media and community platforms around the world and have developed strategies unique to each (in particular, Twitter/X, Instagram, Facebook, TikTok, Threads, Reddit, YouTube, Discord, WhatsApp, and Twitch)

Desired Qualifications

• Familiarity with League IP and audiences
• Familiarity with the League Esports ecosystem (league structure, pro players, teams)
• Experience with developing strategies to localize campaigns for audiences around the globe

For this role, you'll find success through craft expertise, a collaborative spirit, and decision-making that prioritizes the delight of players. We will be looking at your past studies, experience, and your personal relationship with games. If you embody player empathy and care about players' experiences, this could be your role!

Our Perks:

Riot focuses on work/life balance, shown by our open paid time off policy and other perks such as flexible work schedules. We offer medical, dental, and life insurance, parental leave for you, your spouse/domestic partner, and children, and a 401k with company match. Check out our benefits pages for more information.

At Riot Games, we put players first. That mission drives every decision in our quest to create games and experiences that make it better to be a player. Whether you’re working directly on a new player-facing experience or you’re supporting the company as a whole, everyone at Riot is part of our mission. And just like in our games, we’re better when we work together. Our goal is to create collaborative teams where you are empowered to bring your unique perspective everyday. If that sounds like the kind of place you want to work, we’re looking forward to your application.

It’s our policy to provide equal employment opportunity for all applicants and members of Riot Games, Inc. Riot Games makes reasonable accommodations for handicapped and disabled Rioters and does not unlawfully discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, handicap, veteran status, marital status, criminal history, or any other category protected by applicable federal and state law. We consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with applicable federal, state and local law, including the California Fair Chance Act, the City of Los Angeles Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, the San Francisco Fair Chance Ordinance, and the Washington Fair Chance Act.

Per the Los Angeles County Fair Chance Ordinance, the following core duties may create a basis for disqualifying candidates with relevant criminal histories:

• Safeguarding confidential and sensitive Company data
• Communication with others, including Rioters and third parties such as vendors, and/or players, including minors
• Accessing Company assets, secure digital systems, and networks
• Ensuring a safe interactive environment for players and other Rioters

These duties are directly related to essential operations, safety, trust, and compliance obligations within our organization. Please note that job duties may evolve based on business needs and additional responsibilities may be assigned as necessary to maintain operational efficiency and security.