As User Acquisition Director, you will report to the business head and lead a team of product marketers, creatives, comms, UA managers and analysts to drive growth marketing across our slate. You will drive the strategy and execution of marketing and UA campaigns, manage the marketing budget for our games, empower your team to execute and leverage external agencies for additional support.
This is a hands-on role with large business impact. The ideal candidate will thrive in a fast-paced, collaborative and iterative environment that champions data and creativity in the pursuit of outcomes that engage our players and grow EA’s bottom line. This role entails a hybrid working arrangement and being extremely cross-functional to influence and drive outcomes across a functionally and geographically distributed team.
Responsibilities:
Design and execute comprehensive marketing plans to launch and grow our slate of 2nd party developed games worldwide, including UA, PMM, Creative and Develop and execute the vision and strategy to achieve PDG’s business targets through data-driven marketing and publishing across a variety of channels
Partner with and manage the Director of UA and UA managers, along with leveraging top agencies to effectively spend against paid marketing channels at profitable ROAS
Work with PDG’s Director of Performance & LiveOps as well as the individual Product Directors to drive acquisition, engagement and monetization across a portfolio of mobile titles
Build, manage, and mentor a team of world-class PMMs, UA Managers, Analysts, Creative and Comms Managers
Be the voice of marketing to our partner studios, communicating EA’s marketing plan for EA-published titles and guiding marketing for 2nd party developer teams for non-EA published titles.
Analyze the performance of all marketing programs (including ad spend) to identify the best opportunities for optimization, and regularly iterate to maximize performance
Partner cross-functionally with internal EA teams like Brand and MarCom to articulate and drive PDG’s marketing plans
Work with finance to plan and maintain marketing & advertising budget Required Skills/Personal Requirements:
Demonstrated passion for F2P, EA franchises, and gaming in general
Experience executing profitable paid UA campaigns and managing large marketing budgets to achieve positive ROAS
Experience managing a team of marketers and working with external agencies to further scale campaign execution
Experience launching successful campaigns using components of grassroots, viral and influencer marketing to supplement paid UA
Experience working with various 1st Party Platforms (Apple, Google) to secure featuring, deliver an attractive app storefront, and execute pre-registration Experience with appstore search optimization (ASO) also a plus.
Ability to opine on market trends in various mobile genres to help inform product decisions
Experience working with product managers and finance to forecast and deliver on revenue/KPI targets for a live game
Demonstrated effective leadership and people management experience
Other Minimum Qualifications:
8+ years of full-stack marketing and senior leadership experience, ideally in gaming and/or technology products
Excellent communication, presentation and written skills in Proficiency in Mandarin or Japanese also a plus.
US COMPENSATION AND BENEFITS
The base salary ranges listed below are for the defined geographic market pay zones in these states. If you reside outside of these locations, a recruiter will advise on the base salary range and benefits for your specific location. EA has listed the base salary ranges it in good faith expects to pay applicants for this role in the locations listed, as of the time of this posting. Salary offered will be determined based on numerous relevant business and candidate factors including, for example, education, qualifications, certifications, experience, skills, geographic location, and business or organizational needs.
BASE SALARY RANGES
California (depending on location e.g. Los Angeles vs. Sacramento): $157,450 - $245,500
New York (depending on location e.g. Manhattan vs. Buffalo): $154,950 - $245,500
New Jersey (depending on location e.g. Jersey City vs. Trenton): $154,950 - $245,500
Colorado (depending on location e.g. Denver vs. Colorado Springs): $154,950 - $223,350
Washington (depending on location e.g. Seattle vs. Spokane): $154,950 - $223,350
Base salary is just one part of the overall compensation at EA. We also offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby (following 1 year of service), medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity.
About EA We exist to inspire the world to play. Through innovative technology and immersive storytelling, we deliver new ways of experiencing worlds of interactive entertainment for our millions of players worldwide. Our strength lies in the diversity of our people, combining creativity, innovation and passion. We fully champion inclusive culture, and provide opportunities for growing, learning, and leading that allows for the most impactful and rewarding work of our teams’ careers. We put our people first, and we make sure they’re taken care of both in and out of the office. As we reflect on our learnings and successes from remote work, we aim to provide dynamic, collaborative and flexible work environments for our teams. Our employees connect through our Employee Resource Groups, which are actively involved in driving business decisions every step of the way. But our support doesn’t end at the workplace—we also encourage a balanced lifestyle with paid time off and new parent leave, free video games, fitness reimbursement and more. Our goal is to provide a safe, respectful and inspiring workplace for all of our employees. Through our diversity, equity, inclusion and social responsibility programs, we’re doing the work to give everyone the space to be their full selves while giving back to our community. We’re looking for problem-solvers, game-changers, innovators, dreamers, doers—people that are ready to move the needle and build on our success. As our industry accelerates, we aren’t just keeping up—we’re staying ahead of the game. Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. Electronic Arts also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.
