In Integrated Planning, the Senior Media Planner, SPORTS, shapes paid media strategy for college football, the NHL, and the PGA, reporting to the senior manager, reflecting our commitment to excellence.

We advocate for an audience-first philosophy for paid and owned channels, unlocking growth opportunities.

The Senior Media Planner, SPORTS, is the linchpin, overseeing paid media briefing and execution for college football, NHL, and PGA franchises. We use data to tailor local media strategies based on past campaign performance, local player behavior, and usage trends. As an important SPORTS Pod member, you manage our media agency, ensuring for our SPORTS portfolio.


  • You will lead our media agency, creating comprehensive global media plans for EA Sports College Football, the NHL, and the PGA.

  • Maintain strict oversight of EA SPORTS franchise media plans, including purchase orders, budget estimates, and detailed plans, while monitoring performance.

  • Collaborate with franchise, production, and localization teams to communicate asset requirements and best practices. Ensure seamless delivery with agency teams.

  • You will lead media activations with the Global Media Lead, Sports.

  • Develop insightful reports on media performance to enhance campaign effectiveness.

  • Understand digital media intricacies, audience insights, and cultural nuances, encouraging expertise in media owners and their capabilities.

  • Create media artifacts, including media plans, creative runways, media reporting, market analysis, reports, and finance tracking.


  • You have 3+ years of hands-on paid media experience with a knowledge of planning, digital and traditional channels, and full-funnel metrics.

  • You have experience working with media agencies.

  • Show the ability to extract insights from previous media campaigns.

  • Demonstrate interest in the evolving world of data, attribution, and media testing.

  • Develop confidence to advocate for the media's role in our marketing organization.

  • Showcase expertise in short- and long-term measurement strategies, first-party data use, and the future of attribution.

Our hybrid work model in Orlando, FL, or Vancouver, Canada offers on-site and remote options as we collectively guide our vision forward.

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.