This job listing expired on Nov 7, 2023

The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Madden NFL, EA SPORTS FC, Apex Legends, and Battlefield. We’re a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.

We’re looking for a Senior Brand Marketing Manager to come and join EA’s Esports Brand team. The Esports Brand team delivers competitive experiences that amplify tentpole brand moments from launches to major live service beats. We leverage competitive gaming to advance the strategic priorities of our brands across new regions, platforms, audience targets, and game experiences. This is a pivotal marketing role accountable for architecting and delivering innovative, impactful global go-to-market campaigns for EA’s American football esports programs, from concept to final marketing execution and live service marketing. You will be part of our Esports Brand Marketing team, reporting to the Sr. Director of Esports Brand.


  • Architect high-impact marketing campaigns and lead the creation of high-quality esports marketing assets that drive outstanding reach and positive product recognition and engagement

  • Partner with the Franchise Brand team to lead the development of go-to-market strategy and multi-channel, global marketing execution for EA Football esports

  • Partner with cross functional touchpoints to ensure esports brand strategies are integrated and translate to consistent, amazing experiences for fans and players.

  • Develop and leverage strong relationships with agencies, production partners and other key external stakeholders

  • Establish and evolve marketing KPIs that improve viewership acquisition, engagement, retention and evangelism

  • Author campaign briefs, track beat readiness and partner with cross functional global and regional marketing teams to activate campaign beats

  • Work with analytics, consumer insights, and other cross-functional partners to identify market opportunities and build plans to unlock them.

  • Drive brand positioning exercises, partnering with product, commercial and marketing to ensure cross-discipline alignment.

  • Own the important Brand milestone deliverables (long range roadmap, brand experience guide, business brief, player needs analysis) and presentations.


  • 7+ years of experience in brand development, campaign strategy, and/or product marketing

  • Experience taking a product or service from consumer insight, to ideation, to market

  • Ability to gather and interpret data, and distill meaningful insights

  • Relationship builder, able to galvanize and influence stakeholders across disciplines, at all levels

  • Able to work well in a highly matrixed environment

  • Demonstrable experience in marketing, campaign management or growth in esports, video games or relevant industry sector

  • Expert level knowledge in the sport and culture of the NFL and the Madden Franchise

  • Passionate about video games, popular culture, esports and/ or football with strong interest in sports experiences and digital entertainment

  • Self-starting and entrepreneurial with a growth mindset

  • Analytical, well organized and able to work well under pressure and deliver against deadlines as part of a team

  • Excellent written and verbal communication skills


The base salary ranges listed below are for the defined geographic market pay zones in these states. If you reside outside of these locations, a recruiter will advise on the base salary range and benefits for your specific location. EA has listed the base salary ranges it in good faith expects to pay applicants for this role in the locations listed, as of the time of this posting. Salary offered will be determined based on numerous relevant business and candidate factors including, for example, education, qualifications, certifications, experience, skills, geographic location, and business or organizational needs.


  • California (depending on location e.g. Los Angeles vs. Sacramento): º $131,600 - $213,300

  • New York (depending on location e.g. Manhattan vs. Buffalo): º $131,600 - $213,300

  • Jersey City, NJ: º $154,800 - $213,300

  • Colorado (depending on location e.g. Denver vs. Colorado Springs): º $131,600 - $179,600

  • Washington (depending on location e.g. Seattle vs. Spokane): º $131,600 - $195,200

Base salary is just one part of the overall compensation at EA. We also offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity.

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.