About Data & Insights

Central Technology is the force multiplier, accelerating creative opportunity and progress at EA. We're a world-class community of technologists, innovators, strategists, and orchestrators transforming interactive entertainment. Together, we power the platforms, AI-driven tools, live services, and infrastructure that ensure global scale, secure player experiences, and unlock bold new possibilities.

The Data & Insights (D&I) team transforms data into actionable insights that power EA. We guide strategy and governance, build data and AI solutions, and ensure personalization experimentation and analytics; partnering across teams to improve decisions and create more meaningful player experiences.

The Role

We are hiring a Principal Analyst who will lead high-impact data and insights initiatives that inform strategic product decisions and improve player experiences across Apex Legends.

This is a Director-level role with responsibility for shaping analytics strategy, influencing senior leadership decisions, and driving measurable impact on the player experience and business. You will partner closely with Apex product, design, and engineering teams to tackle complex, ambiguous problems, and work across a multidisciplinary Data & Insights team—including analysts, data scientists, data engineers, and BI engineers—to drive large-scale analytical efforts and shape long-term investment areas for the franchise.

This role reports to the Head of Entertainment Insights and partners closely with franchise stakeholders and central data teams.

What You'll Do

Strategy & Domain Leadership: Lead analytics strategy and execution for a core product domain, aligning priorities with product, design, and engineering partners
Problem Structuring: Translate ambiguous business and product questions into structured analytical approaches and measurable outcomes
Business Impact: Deliver high-impact insights that inform product decisions, improve player experience, and drive business performance
Measurement & KPIs: Define and evolve KPIs, measurement frameworks, and reporting to support decision-making at multiple levels of the organization
Cross-functional Execution: Lead cross-functional collaboration to ensure high-quality data, scalable solutions, and effective use of insights across the product lifecycle
Stakeholder Influence: Act as a trusted advisor to senior stakeholders, influencing decisions through clear, data-driven narratives
AI & Scalable Insights: Leverage and advance the use of AI and automation to accelerate speed to insight, improve analytical scalability, and enhance how insights are generated and consumed across the organization

What You'll Bring

8–12+ years of experience in analytics, data science, or a related field
Proven experience as a senior IC driving strategy and impact in complex, ambiguous environments
Experience working on live service games or similar digital products
Strong expertise in SQL and experience with Python or R for statistical analysis
Deep experience with experimentation (A/B testing), causal inference, and measurement frameworks
Experience working with large-scale telemetry data and player behavior analysis
Ability to influence senior stakeholders and translate data into actionable insights
Strong communication and storytelling skills, including executive-level presentations
Experience working cross-functionally across disciplines, including product, design, engineering, data science, data engineering, and BI teams
Familiarity with personalization systems, machine learning applications, or AI-driven analytics is a plus

Pay Transparency - North America

COMPENSATION AND BENEFITS

The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs).

PAY RANGES

* British Columbia (depending on location e.g. Vancouver vs. Victoria) *$160,700 - $224,700 CAD

Pay is just one part of the overall compensation at EA.

For Canada, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top-up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular full-time employees. Certain roles may also be eligible for bonus and equity.

About Electronic Arts

We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Principal Analyst - Apex Legends, Data and Insights (D&I)