EA's Partnered Development Group (PDG) is a new team built from the ground up to manage 2nd Party development (IP-licensed dev and outsourced dev) end-to-end, from sourcing opportunities, guiding development and leading GTM and live service efforts. We are working with a handful of top-tier mobile studios, combining EA's IP with partners to accelerate the development of a portfolio of hit mobile games to grow EA's mobile footprint. The nucleus of our team is based in Asia – but we are expanding across geos to guide global LiveOps and publishing for our mobile slate.
We are looking for a communications marketing manager based in Asia Pacific countries in a hybrid working model to report to the marketing group based in Shanghai while working with the product team.
You will run global marketing and communications campaigns for both game pre-launch and post-launch phases.
You will partner with product leads and use data and customer insight-driven recommendations to create global product marketing and communications strategy and build plans to achieve the best outcomes for players that align to product goals.
You will collaborate with partners to ensure the recommended communication strategies align with our brand goals.
You will build relationships with external vendors such as advertising, media and experiential agencies to build integrated communication campaigns.
You will work with partners and multiple teams to develop integrated campaigns and ensure clear strategic agreement throughout planning and campaign delivery.
You will engage and present with confidence to teams, including senior leaders.
6+ year’s experience in games marketing, brand or communications department.
Experience in mobile games global marketing and publishing operations.
Expertise in creating global campaigns and experience creating 360 marketing/communications programs.
Experience partnering with international teams to build communications campaigns.
Experience with communications across all forms of media
Experience leading agency partners in delivering successful results for your product.
Fluent in Chinese and English and can create collaboration across language and culture.
About Electronic Arts
Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.
We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.
Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.