The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Madden NFL, EA SPORTS FC, Apex Legends, and Battlefield. We’re a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.
International Brand Marketing
The International Brand Marketing Team, which sits within Brand Team guides the connection of Global Brands to local audiences in culturally meaningful ways for the business, responsible for the go to market integrated omni-channel campaign planning and execution ensuring European and Latin American markets achieve aligned plans as part of an overarching worldwide strategy. We are aim to deliver investment which drives growth and we are on a mission to find a successful marketer who can develop and measure channel marketing activations across the France-Benelux region with a focus on building and marketing brands within our EA Entertainment portfolio such as The Sims, Battlefield, Skate, Marvel & Star Wars to name a few. A list of specific responsibilities and qualifications you will need for this role can be found below.
Responsibilities
Demonstrate experience in data interpretation and skills and ability to surface country insights and opportunities to earlier inform the marketing strategic planning for the EA Entertainment portfolio.
Lead omni-channel planning and execution in territory, responding to each channel assignment with activations (e.g. Earned, Social Influencers, Partnerships, First Party, CGD, Talent, or Licensing) that reflect the strategy brief and ensure legal compliance by country.
Track and interpret France & Benelux campaign & competitor performance and data delivered by EA analytics, agencies and Demand Planning teams and translate hypothesis into actions
Manage agencies (Marketing, Influencers & Comms) and partners to bring our campaigns to life in markets
Track Regional non-media budget and raise EPO, receiving for the approved campaign execution. Guide process to ensure legal approval on your activations
Required Qualifications
Technical Skills
Experience with local market nuance and trends, expected to help ensure regional inputs are considered in global planning
Brand Marketing & campaign management experience
Agency Management (Marketing, Communications and Influencers) background with project management experience.
Influencers and talent management experience
Experience in managing simultaneously different brands and products
Digital marketing background with full-funnel approach. Understanding of marketing Indicators and campaign optimization factors
Experience in managing M&S budgets, understanding of P&L components
Business and Commercial knowledge – global and local
Impeccable English required to manage communication across a matrix of international counterparts
Soft Skills
Teamwork, collaboration, influencing without authority and leadership.
Other qualifications
Proven experiences marketing roles within Lifestyle Brands, Media & Entertainment industries
Advanced Excel (can maintain complex spreadsheets) / PowerPoint and familiarity with other leading marketing platforms
About Electronic Arts
Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.
We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. We provide comprehensive benefit packages and support for a balanced life with paid time off and new parent leave, plus free games and so much more. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.
Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.
