Our EA Experiences group (XO) is dedicated to ensuring great experiences for our growing communities centered around our world-renowned brands, including fan-favorites like Apex, Battlefield, EA SPORTS FC, Madden NFL and The Sims, just to name a few. We’re a multi-functional group, with world-class expertise building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem. We inspire, connect, and engage fans through culturally relevant content, intentionally architected journeys across channels, and meaningful fan care. Our goal is to provide valuable, easy experiences that fans love – in our games, around our games, and through innovative adjacent experiences to grow and enrich how fans experience EA as we shape the future of entertainment.

To empower more players and fans in new and amazing ways, we need more innovators to join our world-class team. The future of entertainment is interactive, and you can help lead that future, by growing and enriching how hundreds of millions of people (and counting) find joy and belonging, forge friendships, and celebrate their lived experiences through the work we do every single day, together.

You will be an innovator of AI solutions, understanding the future of AI technologies, how they can provide transformation and efficiency opportunities for the EA Experiences organization, and rapidly prototype and deploy the most promising capabilities. You will report to and collaborate closely with the Head of AI Enablement for EA Experiences and collaborate closely with a global team across Europe, North America, and Southeast Asia. This role will define requirements, rapidly prototype, iterate with stakeholders, and establish reusable architectures, standards, and patterns using the latest AI engineering methodologies, models, tools, and platforms. You're creative, innovative, self-motivated, and team-first, equally strong at problem-solving and collaborating across creative, product, marketing, data, and engineering teams. You and your team will be hands-on creating and implementing scalable solutions and workflows that enable teams to spend more time on high-value, creative, and strategic work and drive significant revenue for EA. You will be a hybrid worker, collaborating with teams 3 days a week from the office; international travel to collaborate with global teams is an added bonus.

Responsibilities:

Deeply understand the future of Generative AI technologies, with a strong grasp of traditional AI and ML
Rapidly prototype and creative innovative solutions that drive significant increases in player engagement, expansion of EA’s core business, and efficiency opportunities
Design and implement GenAI-native solutions and multi-agent workflows that transform content creation, data and analytics, and core business processes, from idea through production deployment.
Drive AI-enabled content creation: Build and evolve AI pipelines, assistants, and tools that help creative, marketing, and franchise teams ideate, generate, localize, and optimize content (image, video, copy, interactive experiences) at scale while staying on-brand and fan-first.
Productionize and integrate AI systems: Own the path from prototype to production—integrating AI solutions with existing platforms, services, and workflows, and defining observability, reliability, and performance baselines.
Drive adoption of new GenAI based architectures, patterns, and tooling: Create and maintain reusable reference architectures, design patterns, SDKs, and templates for agents, multi-agent workflows, RAG, and LLM/vision/diffusion integrations to accelerate adoption across teams.
Partner and co-create with cross-functional teams: Collaborate with creative, product, marketing, data, engineering, operations, and legal partners to identify high-value AI opportunities, shape requirements, and ensure solutions are usable, scalable, and aligned to business goals.
Lead experimentation and continuous improvement: Run “prove, pilot, production” cycles, define success metrics, analyze performance and fan impact, and continuously refine models, prompts, workflows, and UX based on data and stakeholder feedback. Develop and lead AI first engineering processes to accelerate product, engineering, and delivery
Evangelize and upskill the organization: Provide thought leadership on AI, share best practices, host demos and workshops, and coach teams on how to leverage agents, LLMs, vision/diffusion models, and AI workflows as force-multipliers in their day-to-day work.

Your Qualifications

8+ years of experience architecting, prototyping, and deploying robust production solutions that incorporate software engineering, infrastructure, architectural, and security best practices.
Strong Python development skills; experience with C#, JavaScript, HTML, and CSS is beneficial.
Hands-on experience using agentic AI software engineering solutions (e.g., Kiro, Cursor, or similar) to accelerate development and experimentation.
3+ years implementing AI solutions driving measurable business impact.
Excellent working knowledge of: prompt and context engineering; AI agents, agentic architectures, tool calling, and Model Context Protocol (MCP); AI assistants, RAG, embeddings, and vector databases, evaluation, benchmarking, and guardrails.
Experience tuning language and diffusion models, labeling and tagging data, and architecting data pipelines
Deep understanding of architecture and design principles, and cloud services, specifically AWS, Azure and GCP are beneficial
Enterprise architecture and microservices design; observability and telemetry; infrastructure as code and CI/CD pipelines

About Electronic Arts

We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Director & Architect, AI Innovations - EA Experiences