Your primary responsibility is to drive Community engagement. It is important to be highly self-motivated and creative in order to build a Community Engagement Plan tailored to the player's needs and the community's largest issues.

  • You will need to be able to coordinate Community messaging across multiple teams and departments while defining a clear vision for best-in-class messaging.

  • You will also be responsible for driving engagement with core players and growing high value community programs.

  • Monitor sentiment and escalate critical player feedback to the team. Represent many different kinds of player's perspectives for the team during discussions.


  • You will be the voice of the community, maintain a tight two-way dialogue between core players, studio, and stakeholders.

  • You will help create and execute important deliverables from the global community plan.

  • You will manage social media and presence on official EA channels, as well as community owned platforms. Identify and proactively resolve emerging community problems.

  • You will conduct surveys, research, and feedback from the community on issues and trends significantly impacting the experience.

  • You will regularly deliver qualitative Community reports on metrics, feedback, trends, game issues, and/or service risks.

  • You will work closely with Development teams on overall player experience.

  • You will collaborate with key integrated partners such as Brand, Comms, Social, and Development to ensure unified franchise plans.

  • You will maintain a positive community presence and reputation.


  • Proficient in both Chinese and English.

  • Deep passion and experience with fantasy media

  • 3+ years of experience in community management for a global brand

  • Solid understanding of/passion for mobile games, pop culture or military theme.

  • Proven experience working - and a strong knowledge of best practices for operating - in online communities, social media, journalism, online marketing, or equivalent.

  • Comfortable with social listening tools that monitor and analyze community sentiment, using data to inform decisions.

  • Ability to objectively interpret players/community feedback and make actionable recommendations.

  • Solid understanding of game development and Live Service operations.


  • Successfully launched AAA titles with a key role within Community

  • Licensor, Live Service, or Operations experience

  • Strong understanding of fantasy media

  • Content creation expertise

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

Weโ€™re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.