Marketing & Community Lead — Ex World Online (MMORPG)

Ex World Online is an independently developed anime-inspired MMORPG currently in active development.

We’re looking for someone to take ownership of the game's marketing, social presence, and community growth. We need someone who understands gaming culture, knows how to present an indie game professionally, and is genuinely excited about helping grow a game from its early stages.

This is not just a "schedule a few tweets every week" position.

We want someone who can actively look for opportunities to get Ex World Online in front of players, content creators, gaming communities, and eventually gaming media.

What You'll Be Doing

You will help manage and grow the public presence of Ex World Online, including:

• Managing our social media accounts and maintaining a consistent posting schedule

• Creating and publishing content for platforms such as TikTok, YouTube, YouTube Shorts, X/Twitter, Instagram, Reddit, and other relevant platforms

• Editing gameplay footage into trailers, short-form videos, clips, showcases, updates, and promotional content

• Turning development progress into interesting content players actually want to watch

• Helping develop marketing campaigns around major updates, testing periods, announcements, and launches

• Identifying trends and opportunities relevant to MMORPG and anime gaming audiences

• Engaging with players and responding appropriately on social platforms

• Helping maintain activity within the Ex World Online Discord

• Taking on a light community-management role, including communicating with players and helping maintain a positive atmosphere

• Finding and reaching out to YouTubers, Twitch streamers, TikTok creators, MMORPG creators, anime gaming creators, and other potential partners

• Building and maintaining relationships with content creators

• Coordinating creator access, coverage opportunities, gameplay sessions, interviews, giveaways, or other collaborations when appropriate

• Identifying relevant gaming websites, forums, communities, subreddits, Discord servers, directories, and other places where Ex World Online can legitimately gain exposure

• Helping prepare promotional material for gaming press and media outreach

• Looking for new ways to organically increase awareness of the game rather than simply waiting for us to provide tasks
  
  You should be someone who:

  • Understands gaming culture and preferably plays MMORPGs

  • Understands anime/MMORPG audiences and the type of content that appeals to them

  • Has experience managing gaming-related social media or online communities

  • Can edit engaging short-form and long-form video content

  • Understands TikTok, YouTube Shorts, YouTube, X/Twitter, Instagram and Reddit

  • Is familiar with gaming websites, forums, communities and content-creator ecosystems

  • Is comfortable professionally reaching out to creators and media

  • Can communicate naturally with gamers without sounding overly corporate

  • Can recognize good gameplay moments and turn them into marketable content

  • Is proactive and capable of finding promotional opportunities independently

  • Has strong written English and communication skills

  • Can work with a small indie development team where priorities may change quickly

  Experience marketing an indie game, MMORPG, multiplayer game, Kickstarter/crowdfunded game, Early Access title, or similar project is a major plus.

  Personality Matters

  We're building a long-term community and want the person representing Ex World Online to reflect that.

  We're specifically looking for someone who brings positive energy, professionalism, creativity, and enthusiasm to the project.

  Toxic behavior, unnecessary drama, hostility toward players or other developers, or combative community management is not something we're interested in.

  You will be representing the game publicly, so good judgment and professionalism are extremely important.

  Important — No AI-Generated Promotional Content

  We do not permit AI-generated artwork, AI-generated videos, AI-generated voiceovers, or other generative-AI creative assets to be used in Ex World Online's public marketing or promotional material.

  Promotional material should come from the actual game, our artists, our development team, or appropriately licensed human-created assets.

  AI tools should not be used to quietly substitute for artists, editors, writers, voice actors, or other creative work used to publicly represent the game.

  If you're someone whose portfolio or workflow primarily consists of mass-producing AI-generated promotional content, this position will not be a good fit.

  What Success Looks Like

  We aren't looking for someone who measures success purely by how many posts were published.

  We want to see:

  More people discovering Ex World Online.
  More players joining and participating in the community.
  More creators talking about or playing the game.
  Better and more consistent presentation of the game online.
  Growing engagement around development updates and announcements.
  A recognizable identity and presence within the MMORPG community.

  As the game grows, there is potential for this position and its responsibilities to grow with it.

  When Applying

  Please include:

  • A short introduction about yourself

  • Your experience marketing games or managing gaming communities

  • Games or gaming communities you've previously worked with

  • Examples of social accounts you've managed

  • Examples of videos you've edited

  • Any gaming-related marketing campaigns you've worked on

  • Experience reaching out to creators, streamers, YouTubers or gaming media

  • The MMORPGs or online games you're personally familiar with

  • Your availability and timezone

  • Your expected rate

  Portfolio/examples of previous work are strongly preferred.

  We're especially interested in people who already understand the MMORPG space and can come into the project with ideas rather than needing to be told exactly what to post every day.