The opportunity
Unity’s real-time 3D development platform and extensive product ecosystem enable customers across industries to bring their interactive and immersive experiences to life. From games to aerospace, medical to manufacturing and beyond, Unity’s innovative and proven technology is the go-to solution for millions of creators around the world.
The Content Marketing Manager (Create Marketing) will help drive global marketing and sales efforts by developing with a strong emphasis on how Unity can be leveraged for specific industrial use cases and to build and scale successful games. You will report to Content Marketing and partner closely with Product Marketing, Customer Success, Creative, Communications, and Growth Marketing to develop content strategy, define the content roadmap, and create and execute content marketing plans in pursuit of specific business objectives around awareness, product adoption, and revenue.
What you'll be doing
Craft a rich, continuous pipeline of compelling content in support of overall go-to-market strategy that will generate leads and drive conversion. Content types include case studies, industry reports, ebooks, webinars, videos, blog posts, emails, etc.
Manage content creation for integrated Marketing programs, write content on an everyday basis, and optimize based on data
Create customer story content that supports growth marketing campaign goals
Develop and publish web content via a CMS
Project management support as needed
What we're looking for
Proven ability to write long-form, technical content within a fast-paced environment. Ability to adapt to brand style and tone while shaping content to align with overall marketing narrative and storytelling
Experience in marketing complex, technical B2B products or services, with demonstrated ability to create content that performs
Ability to drive plans to completion, even in the presence of ambiguity, with the support of the content marketing team
Ability to prioritize and manage time, tune out the noise, and drive to execution with a laser focus on what matters most in a fast-paced environment
You might also have
Background in or, experience writing for software developers or other technical personas
Life at Unity
Unity [NYSE: U] is the world's leading platform of tools for creators to build and grow real-time games, apps, and experiences across multiple platforms. Creators, ranging from game developers to artists, architects, automotive designers, infrastructure experts, filmmakers, and more, use Unity to bring their imaginations to life across multiple platforms, from mobile, PC, and console, to spatial computing.
As of the fourth quarter of 2023, more than 69% of the top 1,000 mobile games are made with Unity as derived from a blended number of the top 1,000 games in the Google Play Store and iOS App Store. In 2023, Made with Unity applications had an average of 3.7 billion downloads per month. For more information, please visit www.unity.com.
Unity is a proud equal opportunity employer. We are committed to fostering an inclusive, innovative environment and celebrate our employees across age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. Our differences are strengths that enable us to support the growing and evolving needs of our customers, partners, and collaborators. If there are preparations or accommodations we can make to help ensure you have a comfortable and positive interview experience, please fill out this form to let us know.
This position requires the incumbent to have a sufficient knowledge of English to have professional verbal and written exchanges in this language since the performance of the duties related to this position requires frequent and regular communication with colleagues and partners located worldwide and whose common language is English. Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. Unity does not accept unsolicited headhunter and agency resumes. Unity will not pay fees to any third-party agency or company that does not have a signed agreement with Unity.
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