Ubisoft’s 21,000 team members, working across more than 40 locations around the world, are bound by a common mission to enrich players’ lives with original and memorable gaming experiences. Their dedication and talent has brought to life many acclaimed franchises such as Assassin’s Creed, Far Cry, Watch Dogs, Just Dance, Rainbow Six, and many more to come. Ubisoft is an equal opportunity employer that believes diverse backgrounds and perspectives are key to creating worlds where both players and teams can thrive and express themselves. If you are excited about solving game changing challenges, cutting edge technologies and pushing the boundaries of entertainment, we invite you to join our journey and help us Create the unknown.
This is a 6-month contract role
We are seeking a Global Brand Senior Manager to take the Ubisoft+ brand further. Focused on building a strong brand and generating future demand that can be converted into new registration growth, you will be responsible for planning and managing the marketing calendar, budget, and allocating resources to deliver it. You will also monitor performance and evolution of the brand health, and work hand in hand with cross-functional team and other brand teams.
Clearly articulate a vision of the future for our subscription brand
Formalize the Brand value proposition & positioning
Evolve & guard brand style guide, values & tonality
Lead the marketing agenda of the brand
Plan and manage a marketing calendar, budget, and allocate resources to tactical needs
Plan and develop global campaigns
Collaborate with other cross-functional team leads to manage the development of integrated campaigns
Define measurement plans and review and improve systems and processes
Work with research teams to develop consumer insights and steer communication planning with the content, acquisition, engagement & product experts.
Link with key games brand teams to define shared objectives, plan and executive initiatives to reach these objectives.
Define brand health KPIs, set-up monitoring & dashboarding
Cultivate a culture of creativity, innovation, and experimentation
Evangelize internally U+
Independent thinker who can make convincing, information-based decisions
Strong experience in leading global brand marketing and planning and developing global campaigns in gaming industry
Strong collaboration and cross-functional team management skills
Strong data and insight analysis skills
Proven experience in generating new solutions that contribute to Brand evolution
What to send our way
Your CV, your expertise and/or related experience and skills
Just a heads up: If you require a work permit, your eligibility may depend on your education and years of relevant work experience, as required by the government.
Skills and competencies show up in different forms and can be based on different experiences, that's why we strongly encourage you to apply even though you may not have all the requirements listed above.
At Ubisoft, you can come as you are. We embrace diversity in all its forms. We’re committed to fostering a work environment that is inclusive and respectful of all differences.