This job listing expired on Oct 18, 2023

Get to know The Pokémon Company International

The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children's entertainment properties in the world.

Get to know the role

  • Job Title: Manager, Public Relations

  • Job Summary: This role will oversee, design, and deliver initiatives to create and maintain a positive public image for the company.

  • FLSA Classification (US Only): Exempt

  • People Manager: Yes

What you’ll do

  • Working closely with the Video Game Marketing and App Marketing Product Management teams and Sr. PR Manager to formulate and execute EMEA-wide PR plans for Video Game and App products.

  • Leading our network of pan-European PR agencies to maximize coverage.

  • Development of briefing documents for external agencies.

  • Writing and translation coordination of press materials as required; creation, control and dissemination of visual art assets; development of story angles and creation of content that will resonate with the target media.

  • Organize and manage app and game previews/hands-on events for media.

  • Developing reports for internal communication: internal sign-off of plans and reporting of results.

  • Coordinating with internal and external partners/stakeholders such as Nintendo and Niantic.

  • Develop in-depth knowledge of Pokémon video games and apps and be conversant in their key selling points.

  • Sourcing and management of relevant content creators, influencers, streamers across EMEA markets for various PR campaigns.

  • Ad-hoc related PR tasks as required.

  • Be the direct line manager for a Video Game and App PR Associate.

What you’ll bring

  • Five+ (5+) years of relevant experience in PR and brand management from the video games industry, plus a minimum of one (1) year of management experience or a demonstrated equivalent level of expertise. The ideal candidate will have worked both in an agency environment and in an in-house role.

  • Bachelor's degree in a related field or a demonstrated equivalent level of applicable experience.

  • A passion for video gaming on mobile and console; able to provide insight and experience from previous game launches.

  • Existing strong relationships with key media in EMEA.

  • Impeccable written and oral English communication skill with a keen eye for detail – ability to draft communications which concisely convey core messages.

  • Extensive knowledge and experience of working with influencers.

  • A great communicator, coordinator, organiser and presenter who can effectively and efficiently run projects and engage with people inside and outside the company.

  • Previous experience of organising and hosting games media events.

  • A passionate brand ambassador who knows how to develop a story and get the media across all channels to cover it.

  • Experience in strategic messaging and positioning. You must be able to effectively construct a compelling message or story that resonates with the target media

  • Recent proven experience in delivering full PR campaigns for Mobile Apps across various markets.

  • Fully conversant in Microsoft Office (Word, Excel, PowerPoint).

How you’ll be successful

  • Passion for Pokémon: Develops an understanding of the Pokémon brand, the impact it has on our people, culture, business, fans, and communities, and applying that knowledge and passion to everything you do.

  • Challenging the Expected: Approaches challenges with curiosity and creativity, embracing the possibility of failure as an opportunity to learn something new, develop innovative ideas, solve complex problems and identify unique opportunities.

  • Integrity and Respect: Demonstrates integrity and respect by leading with empathy, listening to others, seeking out different perspectives, and taking personal responsibility for decisions, actions, and results.

  • Dedicated to Quality: Takes ownership to maintain and promote high standards, looks for new ways to learn and improve, and embraces a growth mindset to seek and apply feedback from others in an effort to continuously improve.

  • Building Relationships: Develops and strengthens relationships, adopting a “team first” mentality and working collaboratively to solve problems and meet shared goals.

  • Delighting Customers: Listens and understands the interests and needs of our customers and stakeholders, making them feel heard and important, and embracing these learnings to continue delivering a unique Pokémon experience.

What to expect

  • An employee first culture

  • Company events that celebrate the spirit of Pokémon

  • Competitive cash-based compensation programs

  • Base salary range: For this role, new hires generally start between £73,000.00 - £86,450.00. The full range is £73,000.00 - £109,000.00. This range is applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidates' qualifications and professional experience uniquely.

  • 100% employer-paid healthcare premiums for you

  • Generous paid family leave

  • Employer-paid life insurance

  • Employer-paid long and short-term income protection insurance

  • US Employees: 401k Employer Matching

  • UK/IRE Employees: Pension Employer Contributions

  • Fitness reimbursement

  • Commuter benefit

  • LinkedIn learning

  • Comprehensive relocation package

  • Hybrid work environment

The above statements are intended to describe the general nature and level of work being performed by people assigned to this role. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required. Employees may be required to perform duties outside of their normal responsibilities from time to time, as needed. For roles in the United Kingdom, candidates will need the right to work. In some cases, and for some roles, the Company may be able to arrange a visa. For roles in Ireland, this role requires candidates to have the right to live and work in the Republic of Ireland. However, we welcome applications from all nationalities and may consider supporting an employment permit application, in appropriate and suitable cases.