Company Description
Smoking Gun Interactive (SGI) is an industry leading independent game development studio focused on creating revolutionary gaming experiences. It was founded in 2007 by the award-winning industry veterans and creative forces behind Company of Heroesβ’. Since that time SGI has developed a wide range of games- from original IP, AAA game concepts, to mobile apps, console titles, and even immersive online experiences.
Job Description
As a User Acquisition (UA) Specialist at Smoking Gun, you have successful games UA experience and are excited to help us grow games into the top grossing charts. You are a pro at working with other departments (marketing and community) to produce and execute successful cross-platform marketing strategies. You have naturally strong analytical skills and are always excited for a challenge.
In this role, you will:
- Work closely with the community and marketing team to executive successful cross-platform marketing strategies;
- Research and develop thorough monetization and user acquisition strategies;
- Adjust local strategies and tactics to select major geos/regions;
- Monitor and adjust monetization and user acquisition strategies as needed;
- Produce weekly/monthly reports showcasing the effectiveness of existing strategies with suggestions for improvements;
- Test new sources of traffic, products, creative concepts, and targeting ideas under a measured framework;
- Provide insights and projections to set realistic expectations for growth;
- Collaborate with the marketing team to work on creative strategies for monetization, user acquisition and more;
- Work with the marketing team to create effective ASO strategies to help drive successful growth;
- Exercise informed judgement when allocating resources for monetization and user acquisition strategies, and mentor the team through the process;
- Lead budget approvals based on solid projections and research.
Qualifications
To be successful in this role, you must have:
- 2-3 years of experience in user acquisition. (Especially with mobile ads);
- Proficiency in attribution technology fundamentals;
- Excellent understanding of App Store Optimization strategies;
- Cross-platform campaign management experience (Facebook Ads Manager/Google Ads);
- Experience with 3rd party mobile attribution tracking and campaign optimization;
- Strong analytical skills;
- Strong understanding of mobile marketing and game industry;
- Excellent communication and writing skills;
- Capability of managing large budgets.
It would also be great if you had:
- An understanding of data analysis and SQL;
- Love for gaming.
Additional Information
We offer competitive salaries, great benefits, and a creative and driven work environment with our passionate team of talented professionals on high quality projects.
Smoking Gun Interactive is an Equal Opportunity Employer.