Why PlayStation?

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation.

The PlayStation store team is seeking a Content Personalisation Specialist to join the team to focus on creating the best personalised experience for our players on console, web and mobile. This role will centre on developing and executing the personalisation strategy, owning, and providing ways of working, best practice, and on-ground support. This role will also own and support the overall product development associated with delivering a consistent experience across all channels by interpreting data and offering recommendations on how we can improve or add upon the overall personalisation strategy.

What you’ll be doing:

  • Deliver the personalisation strategy by creating personalised campaigns for games content across PlayStation Store.

  • Work closely with Product and Engineering teams to refine and develop personalisation tools whilst maintaining a clear functionality roadmap.

  • Own experimentation plans for personalisation on PlayStation Store, scaling the number of tests across consoles and other platforms.

  • Collaborating with key stakeholders across the business including the Digital Games Sales team to align on content priorities.

  • Create and share clear reporting for personalised campaigns, and regular updates on progress on KPIs.

  • Drive data and insights from campaign performance, influencing future personalisation strategy.

  • Support the Channel Optimisation team to develop the broader content strategy.

What we’re looking for:

  • You are able to leverage technology, data and content to deliver results.

  • Passionate about delivering a customer centric approach with an analytical mindset.

  • You have a strong understanding of customer/user journey and digital experiences

  • Must be extremely customer centric and understand online commerce.

  • Have an understanding of customer personas.

  • The ability to work individually and collaborate within a team environment.

  • Data-led approach and comfortable analysing, interpreting, communicating and presenting findings.

  • Experience of working with experimentation platforms, multi-variant testing and/or AB testing.

  • Proven track record developing influential and collaborative relationships with stakeholders.

  • Process-driven with a good attention to detail and a pragmatic approach to problem resolution.

  • Reporting on the outcome of the optimisation activities to measure the effectiveness of the activity and sharing with stakeholders.

Please refer to our Candidate Privacy Notice for more information about how we process your personal information, and your data protection rights.

At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location. Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location. In addition, this role is eligible for SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Click here to learn more.

The estimated base pay range for this role is listed below.

$80,600—$120,800 USD

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy or maternity, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.