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Channel Experience Manager - 12 month contract assignment
Location: US Remote
The contract Channel Experience Manager will be responsible for all Trade Marketing expertise and activity in the territory. Collaborating with Commercial managers to negotiate and agree strategies with retailers by managing the planning, implementation and maximization of the value of retailers’ trade marketing activities, paid media and our Marketing assets to increase revenue (inc. Device Lifetime Value, Digital @ Retail and product awareness) and ROI.
What you’ll be doing:
Liaise with Commercial Managers to understand challenges, goals and gaps in knowledge/expertise
Develop and agree Trade marketing strategies and plans (POS, Co-Op, use of owned media, field merchandising etc) with Commercial Managers to support retailer goals, revenue growth inc. D@R (based on expertise, best practice and ROI analysis)
Collaborate with Marketing and Commercial managers to prepare and deliver presentations to retailers on products and strategies
Support execution of Trade Marketing strategies by working directly with retailers
Manage relationships with suppliers to deliver trade marketing activations (POS, Production agencies etc)
Project manage implementation of activations (e.g. IDUs & content, screens, product demonstrations, furniture)
Make recommendations to Commercial Managers on how to improve the consumer journey (omnichannel - in-store and online) to increase revenue, DLTV, D@R and product awareness
Manage budgets for Trade Marketing Business Operations costs (inc. D@R) and Co-Op Investment (incentives, IDUs, using retailer media & space, experiential, retailer events, staff competitions, training etc)
Manage relationships with third parties relating to trade marketing activations
Represent local market(s), provide feedback, share best practices and provide updates on local plans at regional level
Liaise with retailer Marketing teams (and our local marketing team) to share visibility on marketing plans
What we’re looking for:
Customer journey expertise (omnichannel inc. online & in-store)
Trade Marketing expertise
Project, stakeholder and budget management
Communication & Collaboration
Time & priority management
Understanding of other Marketing channels (inc. Social media, On-line advertising etc) Roles they will work with:
Collaborating to Commercial managers
Report to Commercial planning manager
Liaise with suppliers (inc. field merchandising), retailers, third party publishers
Liaise with Finance, Operations, Business Analysts, Regional Hub
Collaborate with Marketing (Marketing Analytics manager, Media, Campaign management etc.)
Collaborate with others within Commercial Planning Equal Opportunity Statement
Equal Opportunity Statement:
Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy or maternity, trade union membership or membership in any other legally protected category.
We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.
PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.