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CRM Manager

Overwolf logo Overwolf
๐Ÿ‡ฎ๐Ÿ‡ฑ Ramat Gan, Israel
Contract Full Time
Experience Level Intermediate (2โ€“5 years)
Published Date

Weโ€™re on the hunt for a bold CRM Manager to join our Growth Team and craft smart, data-driven lifecycle journeys that deepen player engagement and drive meaningful business impact.

As a CRM Manager at Overwolf, youโ€™ll manage and execute CRM activities across multiple channels, including email and in-app assets. Your mission: deliver the right message to the right players at the right moment. Your goal: to boost app usage, increase sessions, and time spent, while supporting growth goals across Overwolfโ€™s ecosystem.

Youโ€™ll work closely with Product, Data, and Creative teams on campaigns and initiatives, and become part of our mighty pack.


Responsibilities

In this role, you will:

  • Own and execute CRM activities that improve retention, conversion, and engagement, including app opens, sessions, and time spent
  • Plan, build, and optimize CRM campaigns and automations using segmentation, personalization, and testing
  • Initiate and manage marketing and product activities, including challenges and rewards, from launch through performance analysis and iteration
  • Collaborate with Marketing, Product, Data, and Creative teams to design initiatives that support company KPIs
  • Monitor performance, analyze results, report insights, and recommend improvements in a fast-paced, deadline-driven environment

Requirements

  • Minimum of 3 years of experience in retention or CRM marketing activities
  • Strong communication skills with proven experience working with cross-functional stakeholders
  • Familiarity with CRM tools and processes, including segmentation, journeys or workflows, triggers, and loyalty programs
  • Strong analytical mindset with experience working with large datasets to drive decisions
  • Proven ability to own projects end to end and drive initiatives from idea to measurable results
  • Fluent in English, both written and spoken

Bonus Points

  • Active PC or console game
  • Technical knowledge with configuration files and systems
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