Nintendo of America Inc.

The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Nintendo Switch™ system and the Nintendo 3DS™ family of portable systems. Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has sold billions of video games and hundreds of millions of hardware units globally, including Nintendo Switch and the Nintendo 3DS family of systems, as well as the Game Boy™, Game Boy Advance, Nintendo DS™ family of systems, Super NES™, Nintendo 64™, Nintendo GameCube™, Wii™, and Wii U™ systems. It has also created industry icons that have become well-known, household names, such as Mario, Donkey Kong, Metroid, Zelda, and Pokémon. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Americas. For more information about Nintendo, please visit the company’s website at

Nintendo is an equal opportunity employer. We offer a welcoming and inclusive environment in service to one another, our products, the diverse consumers we represent, and the communities we call home. We do all of this with kindness, empathy, and respect for each other.

The Production team within Digital Marketing is a multi-disciplinary team with a focus on planning, content strategy, copywriting, design, discoverability, and technology. Our mission is to deliver the best digital experiences.

To that end, our priorities include:

  • Driving digital transformation in the areas of UX and operations through technology, data, process and leadership.

  • Lead the creative, content strategy and technology efforts of our digital experiences.

  • Discoverability and search engine optimizations.

  • On-device creative and content for Switch News and Nintendo eShop merchandising.

  • Delivering One Nintendo to our customers.


  • Analyzes core metrics performance data and make recommendations through written reports and PowerPoint presentations to key stakeholders including managers of Discoverability and Production Marketing

  • In partnership with Discoverability team, identifies SEO opportunities and provides impactful solutions with the goal of increasing overall organic visits to Nintendo’s web presence in the search engines.

  • Monitors branded/unbranded keyword rankings and creates keyword strategies based on current data trends.

  • Collaborates with Search Engine Marketing (SEM), Digital Advertising and Customer Experience teams to discover new and innovative SEO tactics to implement.

  • Conducts in depth analysis of key competitor SEO performance.

  • Documents current SEO strategies and tactics into knowledge base

  • Promotes SEO best-practices across departments to ensure successful cross-calibration on projects.


  • 2-3 years of direct SEO experience

  • Deep understanding of enterprise SEO and its current/future trends

  • Knowledge of keyword research, on-page optimization, technical SEO, content marketing, and link building as they apply to ecommerce websites.

  • Background working with websites that have a global footprint and familiarity international SEO strategies.

  • Experience with industry tools (Screaming Frog, Google Search Console, Ahrefs,

  • Experience using analytics to tell a story (Google Analytics)

  • Functional knowledge of HTML, CSS, JavaScript

  • Knowledge of mobile vs. desktop SEO strategies

  • Undergraduate degree in a related field, or equivalent experience

This position is HYBRID in Redmond, WA. Hybrid positions require regular onsite work following the schedule and guidelines for their division. This position is not open to fully remote status at this time.

This position includes a base salary range of $76,641 - $114,961 annually, potential for a semi-annual discretionary performance bonus up to 30%, and a comprehensive benefits package that includes medical, dental, vision, 401(k), and paid time off. Please see our Benefits & Perks page for more benefits information. Fixed term employees are eligible for all listed employee benefits except tuition reimbursement.

Applicants must be legally eligible to work in the United States to be considered (visa sponsorship not available for this role). Relocation assistance may be offered for this role.