Nintendo of America Inc.

The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Nintendo Switch™ system and the Nintendo 3DS™ family of portable systems. Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has sold billions of video games and hundreds of millions of hardware units globally, including Nintendo Switch and the Nintendo 3DS family of systems, as well as the Game Boy™, Game Boy Advance, Nintendo DS™ family of systems, Super NES™, Nintendo 64™, Nintendo GameCube™, Wii™, and Wii U™ systems. It has also created industry icons that have become well-known, household names, such as Mario, Donkey Kong, Metroid, Zelda and Pokémon. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Americas. For more information about Nintendo, please visit the company’s website at

Nintendo is an equal opportunity employer. We offer a welcoming and inclusive environment in service to one another, our products, the diverse consumers we represent, and the communities we call home. We do all of this with kindness, empathy and respect for each other.


  • Responsible for leading, guiding and informing overall program strategy and execution plans, using deep understanding of the product experience

  • Identifies, establishes and aligns product marketing strategy and objectives with Executive Team and key stakeholders

  • Identifies and understands key product features and messaging; leads the communication of key product features and messaging to Nintendo strategic teams

  • Contributes and communicates strategies, objectives, and progress to executives and internal cross-functional teams, ensuring executional integration and alignment across all levels of the organization

  • Ensures strong global coordination and alignment through consistent, effective communication with global stakeholders.

  • Serves as project or campaign lead for key product and service campaign teams and company level initiatives

  • Collaborates with leaders and teams from across Nintendo and contributes to the establishment of product strategies that guide overall execution, working closely with marketing, sales and other teams as needed.

  • Acts as subject matter expert guiding teams responsible for preparation, review and distribution of key product assets on established timelines; leads product support for all launch execution tactics.

  • May serve as product or activation lead on key campaign teams and company-wide initiatives.

  • Leads discussions on product experience strategy and direction

  • Works closely with Nintendo product development to deeply understand the intended product experience and inform the Nintendo of America team focus and execution plans

  • Balances input and feedback from product team management, development teams, North American market factors, internal input, Nintendo of

  • America executives, and product knowledge for successful global execution

  • Contributes extensively to successful product experience launch plans

  • Works closely with marketing lead to guide strategic priorities and product experience insights, taking into consideration partner approaches to establish strong marketing plans and tactics with exceptional execution.

  • Reviews and comments on marketing creative for TV commercials, online advertising, print advertising, PR plans, and other assets to ensure alignment with experience

  • Works effectively in close collaboration with teams to review assets, including video, PR and print, and marketing collateral.

  • Collaborates with marketing teams as appropriate for presence at key trade, industry, and consumer events, both Nintendo and partner-led


  • 8 to 10 years of related experience required

  • Three to five years of management or cross-disclipline product leadership experience

  • Strong written and verbal communication skills including presentation skills

  • Entertainment (movies/music/video/theme park) and/or licensed merchandise experience strongly preferred

  • Understanding of Japanese language preferred

  • Experience with IP licensing and media production and development

  • Working knowledge of computer programs such as Word, Excel, presentation software required

  • Strong interpersonal skills with the ability to work closely, cooperatively, and effectively with partners, different departments and with parent company required

  • Previous experience in product marketing, localization, product development or related field required

  • Strong knowledge of Nintendo history and franchises

  • Sound decision making skills

  • Presentation, reporting and analysis skills

  • Undergraduate degree in Business or applicable field required

  • Valid passport required

This position is hybrid in Redmond, WA. Hybrid positions require regular onsite work following the schedule and guidelines for their division. This position is not open to fully remote status at this time.

This position includes a base salary range of $161,670 - $242,506 annually, potential for a semi-annual discretionary performance bonus, and a comprehensive benefits package that includes medical, dental, vision, 401(k), and paid time off. Please see our Benefits & Perks page for more benefits information. Fixed term employees are eligible for all listed employee benefits except tuition reimbursement.