Nintendo of America Inc.

The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Nintendo Switch™ system and the Nintendo 3DS™ family of portable systems. Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has sold billions of video games and hundreds of millions of hardware units globally, including Nintendo Switch and the Nintendo 3DS family of systems, as well as the Game Boy™, Game Boy Advance, Nintendo DS™ family of systems, Super NES™, Nintendo 64™, Nintendo GameCube™, Wii™, and Wii U™ systems. It has also created industry icons that have become well-known, household names, such as Mario, Donkey Kong, Metroid, Zelda and Pokémon. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Americas. For more information about Nintendo, please visit the company’s website at

Nintendo is an equal opportunity employer. We offer a welcoming and inclusive environment in service to one another, our products, the diverse consumers we represent, and the communities we call home. We do all of this with kindness, empathy and respect for each other.


  • Responsible for definition, management, and delivery of strategic marketing programs in collaboration with licensed partners

  • Oversees definition, planning, communication, and execution of promotional and marketing activities in collaboration with external partners.

  • Coordinates large-scale and global promotional activities, such as product launches, promotions, advertising, and collateral programs

  • Engages with business and product development teams, as well as other internal stakeholders across the organization, to align marketing plans and efforts in support of business priorities

  • Communicates partner marketing plans internally to key stakeholders; works closely with program management to ensure deadlines and dependencies are met.

  • Manages marketing approvals and related process in collaboration with internal stakeholders.

  • Reviews all partner materials to assure compliance with Nintendo guidelines, alignment with agreed upon timelines, and consistency in messaging

  • Balances input and feedback from Nintendo subsidiaries and senior leadership to ensure successful partner product introductions

  • Contributes to overall partner marketing program strategy and Nintendo approach.

  • Leverages Nintendo internal teams to support partner marketing initiatives.

  • Closely coordinates with partner and Nintendo category teams to report and measure results and impact

  • Serves as primary point of contact for marketing strategy and tactics with partner and internal stakeholders

  • Tracks partner marketing assets, status, and documentation as needed working with program management team

  • Communicates effectively across multiple channels with relevant partners and internal team members

  • Contributes to problem solving and mitigating potential issues


  • Eight or more years of related experience (marketing, licensed product, promotions, brand management or similar)

  • Intermediate PC skills (Microsoft Office, Excel, OneDrive, etc)

  • Strong written and verbal communication skills including presentation skills

  • Entertainment (movies/music/video/theme park) and/or licensed merchandise experience strongly preferred

  • Fluency in English and Japanese a plus for this role

  • Strong interpersonal skills with the ability to work closely, cooperatively, and effectively with partners, different departments and with parent company required

  • Previous experience in product marketing or related field required

  • Sound decision making skills

  • Presentation, reporting and analysis skills

  • Undergraduate degree in Business or applicable field

  • Valid passport may be required for international travel

This position is hybrid in Redmond, WA. Hybrid positions require regular onsite work following the schedule and guidelines for their division. This position is not open to fully remote status at this time.

This position includes a base salary range of $155,501 - $233,251 annually, potential for a semi-annual discretionary performance bonus, and a comprehensive benefits package that includes medical, dental, vision, 401(k), and paid time off. Please see our Benefits & Perks page for more benefits information. Fixed term employees are eligible for all listed employee benefits except tuition reimbursement.