Nintendo of America Inc.

The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Nintendo Switch™ system and the Nintendo 3DS™ family of portable systems. Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has sold billions of video games and hundreds of millions of hardware units globally, including Nintendo Switch and the Nintendo 3DS family of systems, as well as the Game Boy™, Game Boy Advance, Nintendo DS™ family of systems, Super NES™, Nintendo 64™, Nintendo GameCube™, Wii™, and Wii U™ systems. It has also created industry icons that have become well-known, household names, such as Mario, Donkey Kong, Metroid, Zelda and Pokémon. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Americas. For more information about Nintendo, please visit the company’s website at

Nintendo is an equal opportunity employer. We offer a welcoming and inclusive environment in service to one another, our products, the diverse consumers we represent, and the communities we call home. We do all of this with kindness, empathy and respect for each other.


  • Supports product launch activities, community outreach, consumer messaging, and branding initiatives

  • Supports planning and execution of ongoing services for pre/post-launch, digital content, online account promotions, in-game events, online and physical competition events, and ongoing marketing campaigns.

  • Prepares comprehensive product content outlines. Leverages product knowledge and data driven insights to influence campaign strategy and tactics.

  • Educates and demonstrates products to internal and external on product features.

  • Monitors consumer reaction and PR effectiveness, and provides analytical reports

  • Works and collaborates cross functionally with various stakeholders including Nintendo Company Ltd. (NCL),

  • Pokémon Company International (TPCi), outside partners, internal teams, and media

  • Reviews marketing materials to ensure consistency with game content and campaign strategy; routes marketing materials to NCL Global Marketing team and TPCi for approval and feedback.

  • Evaluates products and services for quality and marketability and writes product evaluation reports.

  • May serve as backup to Product and Player Experience Lead for GaaS products as assigned.

  • Supports and reviews the production of advertising including TV, digital, consumer facing trailers, and print.

  • May include hosting or starring in videos.

  • May support complex, high profile launches as part of a team working with leaders and senior specialists.

  • Demonstrates products in videos, livestreams and live demos in trade show settings.

  • Contributes to development coordination and communication; performs some administrative duties

  • Bilingual:

    • Communicates directly with Japanese development teams, coordinating asset approvals and communicating promotional plans as needed.

    • Translates written and verbal communications including emails, product evaluations and other documentation, and conference calls with development and promotions teams in Japan.

    • Performs interpretation for developer interviews with media


  • Two plus years of related experience

  • Good game play skills and the ability to identify key selling points and marketing opportunities

  • Strong knowledge of Nintendo and Pokemon IP, franchises, and games

  • Excellent organization skills with acute attention to detail and accuracy

  • Strong PC skills (Excel, PowerPoint, Microsoft Word, and MS Teams preferred)

  • Ability to effectively communicate using multiple methods

  • Ability to work with highly confidential information

  • Ability to work independently with limited supervision

  • Historical and current knowledge of the video game industry for home and mobile markets helpful

  • Familiarity with Japanese business practices

  • Undergraduate degree in Writing, Communications, Business, a related field, or equivalent education and experience.

  • Bilingual: Japanese proficiency test Level I or native fluency required

  • Bilingual: Fluent in English and Japanese with strong bilingual spoken and written communication skills

  • Valid passport may be required

This position is hybrid in Redmond, WA. Hybrid positions require regular onsite work following the schedule and guidelines for their division. This position is not open to fully remote status at this time.

This position includes a base pay range of $33.76 - $50.64 per hour, potential for a semi-annual discretionary performance bonus, and a comprehensive benefits package that includes medical, dental, vision, 401(k), and paid time off. Please see our Benefits & Perks page for more benefits information. Fixed term employees are eligible for all listed employee benefits except tuition reimbursement.