This job listing expired on Dec 4, 2023

Nintendo of America Inc.

The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Nintendo Switch™ system and the Nintendo 3DS™ family of portable systems. Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has sold billions of video games and hundreds of millions of hardware units globally, including Nintendo Switch and the Nintendo 3DS family of systems, as well as the Game Boy™, Game Boy Advance, Nintendo DS™ family of systems, Super NES™, Nintendo 64™, Nintendo GameCube™, Wii™, and Wii U™ systems. It has also created industry icons that have become well-known, household names, such as Mario, Donkey Kong, Metroid, Zelda and Pokémon. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Americas. For more information about Nintendo, please visit the company’s website at

Nintendo is an equal opportunity employer. We offer a welcoming and inclusive environment in service to one another, our products, the diverse consumers we represent, and the communities we call home. We do all of this with kindness, empathy and respect for each other.


  • Lead support to Advertising Managers to drive the development and execution for NOA’s annual, quarterly, and launch-related advertising campaign tactics within digital (video, display, mobile) awareness channels; Responsible for multiple campaigns sometimes launching or executing concurrently

  • Takes point on high-impact custom digital media partnership programs driving legal contract needs, collaborating with cross-functional marketing teams to amplify the program effectiveness, and ensuring advertising best-practices are employed

  • Partners with Manager and media team in leading the development of campaign creative strategy and recommendations for seasonal, quarterly and launch-related advertising campaigns across digital channels.

  • Reviews weekly media dashboards to ensure campaigns are optimized in real-time; takes learnings from past campaigns and applies them to current and future campaigns

  • Actively participates in various cross-functional meetings as the advertising team representative, occasionally leading committees, or sub committees

  • Supports the Manager, Advertising in the advertising creative process, including creative brief, concept development, creative review and internal approval processes.

  • Manages production of creative, including budgets and timelines.

  • Partners with the digital media team and provides input on agency media planning and buying for campaigns, including partnerships, custom programs and data/retargeting initiatives.

  • Acts as day-to-day liaison between advertising and other Nintendo of America departments, including online marketing, content lab, retail marketing, strategic communications, web services, business analysis and planning, legal, design, licensing, and product development groups

  • Ensures the quality of deliverables conforms to Nintendo of America (NOA) standards (legal/ESRB compliance, marketing strategy, etc.).

  • Meets with key media partners and vendors periodically to stay updated on latest technologies and tools

  • Responsible for budget tracking and coordination with finance and procurement on purchase orders and billing

  • Prepares presentations summarizing campaign strategy, creative, key performance metrics and actionable findings as needed


  • Five or more years of relevant Marketing experience

  • Experience with programmatic display, paid social, and video advertising.

  • Strong Microsoft Office proficiency, including Excel and PowerPoint

  • Advertising agency experience with an account management role preferred

  • Experience developing advertising campaigns, managing advertising creative production and managing advertising agencies, national media promotions and events

  • Strong presentation skills and ability to organize thoughts and share a clear and concise point of view

  • Ability to establish and manage budgets

  • Some media planning experience

  • A passion for everything digital, with an active interest and understanding of online advertising industry trends

  • Undergraduate degree in Marketing, Advertising, Communications or a related field, or equivalent

This position is onsite in Redmond, WA, and not open to remote status at this time.

This position includes a base salary range of $85,448 - $128,172 annually, potential for a semi-annual discretionary performance bonus, and a comprehensive benefits package that includes medical, dental, vision, 401(k), and paid time off. Please see our Benefits & Perks page for more benefits information. Fixed term employees are eligible for all listed employee benefits except tuition reimbursement.