This job listing expired on Jun 6, 2023

At Maxis, we excel at outrageous thinking. It’s the fuel that inspires the best games in the world. We’re trailblazers and great storytellers. But it’s not just about amazing your peers – it’s about amazing yourself and our fans. Take risks. Work with dazzling minds and dare to dream big. Together, we can change the way millions play every day.


  • Create and drive marketing strategies to achieve business objectives aligned with financial plans, product roadmaps and audience insights

  • Lead cross-functional team across studio, marketing, creative, analytics, etc. to execute against marketing strategy

  • Develop and execute go to market strategy for live service roadmaps

  • Partner with Analytics to develop experiments, measure impact of campaigns, and use learnings to inform future campaigns.

  • Lead top of funnel optimization including ASO

  • Be the voice of the player and use player insights to make product roadmap and marketing strategy recommendations.


  • BA/BS degree

  • 5+ years’ experience in marketing mobile game

  • 5+ years collaborating with teams across product, marketing, brand, analytics and finance

  • Advanced proficiency in PowerPoint



The hourly pay ranges listed below are for the defined geographic market pay zones in these states. If you reside outside of these locations, a recruiter will advise on the hourly pay range for your specific location. The hourly pay ranges represent in good faith what applicants can expect to be paid for this role in the locations listed, as of the time of this posting. Salary offered will be determined based on numerous relevant business and candidate factors including, for example, education, qualifications, certifications, experience, skills, geographic location, and business or organizational needs.


  • New York (depending on location e.g. Manhattan vs. Buffalo): $58 - $90

  • Jersey City, NJ: $53 - $83

Candidates may also be eligible for applicable benefits.

About Electronic Arts

Everything we do is designed to inspire the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite possibilities to millions of players and fans around the globe.

We’re looking for collaborative and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every chapter of life. Our goal is to provide a safe and respectful workplace that empowers you to thrive in both work and life.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.